Tag
personalization
-
LearningArticleOver 1 year old
AI in Professional Development: Future-Proofing Training
The future is here. AI’s capabilities to deliver adaptive and personalized learning experiences have developed sufficiently to deliver…
-
LearningArticleOver 1 year old
Adaptive and Personalized Learning Through AI: A Realistic Assessment of Value
Wouldn’t it be great if we could have an all-knowing mentor — someone who knew how to perform…
-
Meetings / EventsArticleOver 1 year old
The Next Step in AI and Events
Associations have been using generative AI around content and support. What will it take for them to engage…
-
MembershipArticleOver 1 year old
Smart Moves: How AI Is Shaping the Future of Associations
Artificial intelligence (AI) is transforming the way associations operate. From predicting member retention trends to automating personalized engagement,…
-
Marketing / CommunicationsArticleOver 1 year old
Report: Association Email Open Rates Dropping
Association members are overwhelmed by emails, but reports suggest some personalization tools and new content approaches that can…
-
Meetings / EventsArticleOver 2 years old
Report: Meeting Planners Stressing Personalization, Sustainability
Meeting planners seek to create personalized, high-impact experiences while balancing budget constraints and sustainability goals.
-
MembershipArticleOver 2 years old
Report: Sense of Belonging Essential to Sustained Membership
According to a recent report, a variety of membership groups, including professional associations, seek belonging and personalized attention.
-
MembershipArticleOver 2 years old
Unlock a Better Website Experience for Your Members
A great website experience matters to your members. Often this elevates your association above competitors, boosts engagement, and…
-
MembershipArticleOver 2 years old
Four Tips to Personalize Text Messaging Campaigns
Picture this: You’re a new member of your association. You receive your very first text message welcoming you…
-
Meetings / EventsArticleOver 2 years old
Report Recommends Innovations in Event Design
New research says planners should think more about making events that are interactive and that foster a sense…
-
Marketing / CommunicationsArticleOver 2 years old
What You Need to Know About Tech’s Role in Marketing
Your association’s marketing strategy should be updated regularly based on member interests, trends in your field, and advancements…
-
MembershipArticleOver 2 years old
What Sponsorship Trends Also Reveal About the Future of Membership
In a September 2022 Associations Now article, sponsorship consultant Bruce Rosenthal noted how the pandemic has accelerated the…
-
MembershipArticleOver 2 years old
Tips for Creating More Personalized Connections With Your Members
If we have learned anything over the past two years, it’s that the need for human connection (even…
-
MembershipArticleOver 5 years old
Membership Pro Tip: Talk to Members Like Humans, Not Widgets
Sparking better member engagement is all about talking like real people do in everyday life. Conversations are not…
-
MembershipArticleOver 5 years old
How Cloud Computing Can Boost Your Member Engagement
From thinking more strategically about member data to building benefits that leverage cloud resources in innovative ways, associations…
-
MembershipArticleOver 5 years old
Membership Memo: Tap Your Real-Time Data
Behavioral data reveals member preferences for the American Society for Microbiology.
-
Marketing / CommunicationsArticleOver 5 years old
Centralize Your Data to Create Better Member Experiences
Associations offer member value through networking events, advocacy, or certifications. But offering these services isn't enough. You need…
-
Marketing / CommunicationsArticleOver 5 years old
Accelerate Content Management With AI
How can AI advance routine content management practices? Creating an AI-driven, closed-loop system between a content management system…
-
Marketing / CommunicationsArticleOver 5 years old
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking,…
-
Marketing / CommunicationsArticleOver 5 years old
3 Content Marketing Ideas For Associations in 2020
With a new decade underway, here are content marketing ideas to help you stay ahead of the association…
-
MembershipArticleOver 5 years old
Share Your Members’ “Year in Review”
Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers,…
-
Marketing / CommunicationsArticleOver 5 years old
Report: Open Rates Falling, But Personalization Could Help
Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Where’s the Line in Personalization?
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee,…
-
Meetings / EventsArticleOver 5 years old
How to Get Attendee Personalization Right
While some members may see personalization as creepy, if associations do it right, it could turn prospects into…
