Tag
pricing
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LearningArticleOver 2 years old
How Do You Price Your Virtual and Hybrid Offerings Correctly?
As associations continue to offer online, hybrid, and in-person learning, many are struggling with how to price this…
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MembershipArticleOver 2 years old
Is Now the Right Time to Raise Dues?
Increasing dues is never an easy decision, but after many organizations offered hardship accommodations to members during the…
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Marketing / CommunicationsArticleOver 5 years old
Build a Better Pricing Strategy Around Your Webinar Offerings
Many associations spent 2020 giving their webinars away for a free. However, a new report suggests organizations should…
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Organizational StrategyArticleOver 5 years old
Create a “Pandemic-Proof” Pricing Strategy
To offset financial losses caused by the pandemic, many associations are wondering how to price products in ways…
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Business DevelopmentArticleOver 5 years old
New Member Category Leads to More Revenue, Happier Members
Discovering an underserved segment of its membership gave one association an opportunity to create a new category to…
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Organizational StrategyArticleOver 5 years old
How Your Competitors’ Pricing Should Fit Into Your Pricing Strategy
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s a…
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Meetings / EventsArticleOver 5 years old
Some Ideas for Developing a Conference Pricing Strategy
Since the onset of the pandemic, many associations have offered their virtual conferences for free. But new formats…
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MembershipArticleOver 5 years old
After a Year of Free, How to Reset Your Pricing for 2021
While the pandemic led many associations to offer free education and events as a way to best support…
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Meetings / EventsArticleOver 5 years old
How One Association Priced Its Virtual Annual Meeting
As one association after another pivoted to virtual conferences back in spring 2020, there were so many unknowns…
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LearningArticleOver 5 years old
An Online Class to Address Members’ Top Concern
Members of the Professional Pricing Society (PPS) would all say the same thing every time they got together…
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LearningArticleOver 5 years old
New Money: Price Check
A class for members’ colleagues eased a pain point for the Professional Pricing Society.
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MembershipArticleOver 5 years old
Lessons in Membership Pricing From Electric Vehicles
In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up…
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MembershipArticleOver 5 years old
How’s Your Pricing Strategy?
Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where…
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MembershipArticleOver 5 years old
Name Your Price: The Challenges of Pricing for Associations
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you…
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MembershipArticleOver 5 years old
Why You Need a Pricing Strategy
Time will erode the value of most things if you don’t maintain them. Your car. Your home’s roof.…
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MembershipArticleOver 5 years old
An Experiment With Income-Based Conference Pricing
Many of the 2,000 members of the Association for Jewish Studies—teachers, researchers, and graduate students in the field—are…
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MembershipArticleOver 5 years old
Meetings Memo: Price It Right
The Association for Jewish Studies embraces an income-based conference pricing strategy.
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LearningArticleOver 5 years old
Ensure Your Price Is Right on Products and Services
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events.
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Meetings / EventsArticleOver 5 years old
Is Your Conference Pricing Strategy Due for a Change?
The Atlantic Falcons’ fan-first pricing model sounded like a crazy idea when it was first announced. But now…
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OperationsArticleOver 5 years old
The State of Basic Economy Fares
Not every airline is hopping on board the basic economy train, but some of the airlines that are…
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LearningArticleOver 5 years old
A Simplified Way to Analyze Price Sensitivity
Many associations make pricing decisions based on pride, instinct, and inertia. You feel a program is worth $1,000,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Netflix Navigated a Price Increase
Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. The…
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Marketing / CommunicationsArticleOver 5 years old
BIO Attempts to Shift Drug Prices Conversation
The drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the…
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MembershipArticleOver 5 years old
Nonmember Fees: A Not-So-Simple Decision
The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust…
