Tag
Publishing
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Marketing / CommunicationsArticleOver 1 year old
How To Toss a Fastball When Pitching to the Media
When I embarked on a daily journalism career with The Tampa Tribune in the early ‘90s, my employer…
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Marketing / CommunicationsArticleOver 2 years old
Behind an Association Journal’s Open-Access Move
The Association for Computing Machinery has moved its flagship print publication online, with a free, open access digital…
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Marketing / CommunicationsArticleOver 2 years old
Put Community at the Center of Your Publishing Process
Your members have numerous platforms and places to choose from when it comes to publishing their original content.…
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Marketing / CommunicationsArticleOver 2 years old
Five Strategies to Highlight Your Association’s Value
As a marketer, the association world is confounding. While individuals and for-profit organizations work to build an audience…
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Marketing / CommunicationsArticleOver 2 years old
Content to Income: Developing Unexpected Revenue Sources
Association revenue doesn’t always come from membership or events. In today’s content-driven environment, there are innovative ways of…
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Marketing / CommunicationsArticleOver 2 years old
Digital Revenue Opportunities for a Mobile Content World
In 2021, mobile devices accounted for more than half of all internet usage worldwide. For content creators, this…
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MembershipArticleOver 5 years old
Lessons From an Early Adopter of the Open-Access Publishing Model
Academic associations and societies often publish journals to provide research to the widest audience possible. In the past,…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Starting a Podcast
Whether or not the idea to start a podcast is yours, your supervisor’s, or from a board or…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of Print to Fight Digital Fatigue and Build Member Engagement
On any given day, I spend a lot of time staring at screens, and I bet that you…
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Marketing / CommunicationsArticleOver 5 years old
How to Shift Your Communication Strategy to Build Trust and Inclusion
While 2020 has been defined by the COVID-19 global pandemic, it’s also proven to be a year of…
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Organizational StrategyArticleOver 5 years old
Can an Open-Access Revenue Model Work for Your Journal?
While there has been a push for open-access journals, concern about lost revenue has left many associations reluctant…
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How to Safely Use Others’ Online Content
Consider this common scenario: Your association receives a demand letter from an image-licensing agency stating that a photograph…
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AdvocacyArticleOver 5 years old
ASAE Opposes White House Research Access Policy
In a letter to the White House, ASAE is asking the Trump administration to reconsider a proposed executive…
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Marketing / CommunicationsArticleOver 5 years old
An Effective Content Strategy Includes Everyone
Content and knowledge are essential to the core value associations provide, but competition for attention is growing fierce.…
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LearningArticleOver 5 years old
How Upcycling Content Can Boost Revenue
With a heavy load of content work monopolizing staff time, ASIS International’s Teresa Anderson knew the organization needed…
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Marketing / CommunicationsArticleOver 5 years old
How a Consumer Publication Can Promote Your Mission
Association publications provide members with pertinent information about their organization and keep them informed about the latest trends…
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Organizational StrategyArticleOver 5 years old
Create a Content Strategy That Delivers Value
Whether it’s conferences, certification programs, magazines, or advocacy reports, associations are in the business of content creation. Most…
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Organizational StrategyArticleOver 5 years old
Open-Access Publishing Challenges Traditional Association Revenue Streams
The move toward open-access publishing got a shot in the arm with two recent developments. In early in…
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Marketing / CommunicationsArticleOver 5 years old
Take Your Podcast to the Next Level
When Erika Aguilar launched the Online News Association’s first podcast last fall, she was eager to tap into…
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Marketing / CommunicationsArticleOver 5 years old
A Revenue-Producing Newsletter Strategy
A year ago, the Associated Builders and Contractors found a new revenue opportunity in a content strategy based…
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Business DevelopmentArticleOver 5 years old
Self-Publishers’ Campaign Encourages Authors to Embrace Independence
In its new Self-Publishing 3.0 campaign, the Alliance of Independent Authors is calling on its members to focus…
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LearningArticleOver 5 years old
Science Group Gives Open-Access Boost to Publishers
With a new program, the American Association for the Advancement of Science is partnering up with academic institutions…
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Marketing / CommunicationsArticleOver 5 years old
The Value of Print Publications in a Digital-Only World
Almost time to create or update marketing strategies around membership growth, retention, or advocacy? If you’re like most…
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Marketing / CommunicationsArticleOver 5 years old
Data: What Publication Formats Do Members Prefer?
Association publications are an essential member benefit and an important source for news and information. And when it…
