Tag
Sponsorship
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Organizational StrategyArticle
Part 2: Sponsors Don’t Want More Exposure. They Want More Relevance.
Read the first article in the series here. For years, many associations responded to sponsorship pressure the same…
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You’re Selling Events. They’re Buying Relationships.
Your organization may not call it sponsorship. You might call it associate membership, industry partnership, or business development.…
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MembershipArticleOver 2 years old
Three Ideas for Boosting Nondues Revenue
Associations need a steady stream of revenue to continue providing the benefits they offer to their members. Membership…
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Marketing / CommunicationsArticleOver 2 years old
Iowa Pork Group Cuts Deal With College Football Players
Under a “name, image, and likeness” arrangement, four Iowa State football players are the star of an association’s…
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Meetings / EventsArticleOver 2 years old
Enhance Your Events With Experiential Design
If you want someone to take a particular action, you can ask, incentivize, or possibly coerce them. But…
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LearningArticleOver 2 years old
Four High-Impact, Low-Cost Nondues Revenue Opportunities
Associations that are small but mighty are often faced with different challenges when it comes to nondues revenue…
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FundraisingArticleOver 2 years old
How to Secure Sponsors for Your Fundraising Event
As an association leader, you’re charged with finding nondues revenue to keep your organization functioning and providing valuable…
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Marketing / CommunicationsArticleOver 2 years old
How Marketing Can Support Partnership and Sponsorship Programs
Strategic partnerships and sponsorship programs are crucial to the success of nearly every association. Not only do these…
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MembershipArticleOver 2 years old
The First Question to Ask to Improve Nondues Revenue
As association professionals, we’re always looking for new ways to increase nondues revenue, often by learning what new…
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Meetings / EventsArticleOver 2 years old
Why Leaders Should Take a Close Look at Sponsorships
Sponsors want a better relationship with your members, and thought-leadership opportunities can provide them. But make sure that…
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Marketing / CommunicationsArticleOver 2 years old
A Blueprint for Associations to Win Back Sponsorship Dollars
Association executives are breathing a collective sigh of relief as restrictions lift and business travel makes a slow…
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Meetings / EventsArticleOver 2 years old
Fresh Ideas, New Tech: How to Reimagine Stale Sponsorship Models
Associations must employ a year-round approach across digital channels to sustainably serve sponsors, members, and themselves.
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Meetings / EventsArticleOver 2 years old
What Do Your Sponsors Really Want?
As many associations are looking to shore up nondues revenue, a new survey reveals sponsors want to be…
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FundraisingArticleOver 2 years old
Looking for Sponsor Dollars? Try These Two Hot Areas
While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability…
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Meetings / EventsArticleOver 5 years old
In a NDR Slump? Get Creative and Stay Connected.
One association pro shares successful strategies to regain and rebuild revenue lost to the pandemic.
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Meetings / EventsArticleOver 5 years old
How a Cancelled Event Led to a New Revenue Stream for One Nimble Organization
Finding new tricks with existing tech resulted in a huge revenue win for an association professional.
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Marketing / CommunicationsArticleOver 5 years old
Nondues Revenue in Pandemic Times: Using Digital Channels for Sponsorship
As organizations look to bolster nondues revenue streams, one area that has seen promise during the pandemic is…
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Marketing / CommunicationsArticleOver 5 years old
One Approach to Speaking With Sponsors During Uncertain Times
If your sponsorship program suffered over the last year, you are not alone. Association leaders are asking what…
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Marketing / CommunicationsArticleOver 5 years old
Create Video Content That Engages Members and Increases Nondues Revenue
Looking to sponsors as thought leaders and content creators can boost nondues revenue and increase member engagement and…
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Marketing / CommunicationsArticleOver 5 years old
Content Is King When Competing for Sponsors
The pandemic’s impact on businesses has led to higher competition for sponsorship money. Being able to offer sponsors…
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Meetings / EventsArticleOver 5 years old
Six Steps for Creating a Virtual or Hybrid Sponsorship Prospectus
Creating an exhibitor and sponsorship prospectus for your virtual or hybrid meeting doesn’t have to be complicated. As…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Offset a Dues Revenue Loss With a Sponsored Social Media Program
As 2020 progressed, we at the National Student Speech Language Hearing Association (NSSLHA) acknowledged that our membership numbers…
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GovernanceArticleOver 5 years old
Is a Corporate Advisory Board Right for Your Association?
Many associations prohibit or limit the number of sponsors or industry partners who can participate in volunteer leadership…
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Meetings / EventsArticleOver 5 years old
How to Keep Your Virtual Event Sponsors Happy and Coming Back for More
Inside NJCPA’s digital strategy to attract sponsors and overdeliver on their goals.
