Tag
Sponsorship
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Appeal to More Event Sponsors
Maximize your meetings and grow your revenue by attracting more event sponsors. Also: Productivity secrets from the incredibly…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Re-Signing Event Sponsors
Don’t miss these tactics for getting event sponsors to re-sign for next year. Also: The key to employing…
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Marketing / CommunicationsArticleOver 5 years old
Why the NY Apple Association Sponsors the Big Apple’s Marathon
The New York Apple Association has delivered tens of thousands of apples to the TCS New York City…
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Members onlyFundraisingTemplateOver 5 years old
Foundation Events Prospectus
A sponsorship prospectus from the ASAE Foundation describing support opportunities at its events, including golf tournaments, spa days,…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Maximize Sponsorship Revenue
Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to…
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Business DevelopmentArticleOver 5 years old
A New Way of Thinking About Sponsorship Partners
Some associations are finding that even their tried-and-true partners aren't interested in participating in association sponsorship programs anymore.…
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FundraisingArticleOver 5 years old
Five Ways for Getting the Most Out of Your Sponsorship Packages
Sponsorships are a great way to bring in nondues revenue to either your national association or one of…
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Marketing / CommunicationsArticleOver 5 years old
Develop a Revenue-Generating Sponsored Digital Content Program
Here are some tips on how to make digital advertising supplements both an educational benefit to your members…
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Meetings / EventsArticleOver 5 years old
Design Thinking Brings Back Relevance and Revenue to Annual Conference
Annual conferences are mega-moneymakers for associations, especially as member dues increasingly occupy a smaller percentage of an association's…
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Business DevelopmentArticleOver 5 years old
How College Football Bowls Boost the Economy
New research commissioned by the Football Bowl Association finds that even small-stakes college football bowls drive a significant…
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Meetings / EventsArticleOver 5 years old
4 Ways to Make Money at Your Next Convention
Earning extra revenue can be simple.
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How Do Corporate Sponsorships Affect Public Perception?
Recent research into the impact of corporate sponsorships on public perception suggests that the wrong collaboration can prove…
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Meetings / EventsArticleOver 5 years old
Tips and Tactics for Webinar Sponsorships
Sometimes something new is easier to imagine when you compare it with something familiar. That goes for nondues…
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Business DevelopmentArticleOver 5 years old
Building Revenue Beyond Dues
When Kevin Mayeux, CAE, became CEO of the 126-year-old National Association of Insurance and Financial Advisors in July…
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Meetings / EventsArticleOver 5 years old
From Eight Meetings to Only One
Seven years ago, the events calendar for the Consumer Bankers Association looked a lot different. CBA produced eight…
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MembershipArticleOver 5 years old
How Sponsored Membership Could Expand Your Reach
For years, student membership at the Society of Plastics Engineers had been flat, but Russell Broome, managing director…
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MembershipArticleOver 5 years old
Membership Memo: Reach For It
Could a sponsor help you enroll hard-to-get prospects?
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MembershipArticleOver 5 years old
Sponsored-Membership Model: Reach New Segments
Can't get certain audiences to pay to join your association? Why not get someone else to pay for…
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MembershipArticleOver 5 years old
A Revenue-Generating Online Directory
Associations exist first and foremost to serve their members, but sometimes they want to offer new products and…
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Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
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Meetings / EventsArticleOver 5 years old
Sponsorships: What Do Meeting Organizers and Exhibitors Want?
Many association meetings wouldn’t be successful without sponsors. A new study reveals what sponsors and organizers are looking…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Ensure Your Event Sponsorships Make Sense
Why having an event sponsor as excited about your event as you are is so important. Also: One…
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Business DevelopmentArticleOver 5 years old
New Money: Your Association, Sponsored By …
Three ways to see a boost in association sponsorship revenue.
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Meetings / EventsArticleOver 5 years old
Brand Saturation: Is Now the Time to Rethink Conference Sponsorship?
One meetings pro says companies are increasingly interested in ROI, not brand saturation, at events. Also: what to…
