Tag
value gap
-
MembershipArticleOver 5 years old
First Steps for Determining the Value of Member Benefits
Assessing the value of membership benefits isn’t always easily quantifiable. An association pricing expert offers advice on how…
-
MembershipArticleOver 5 years old
After a Year of Free, How to Reset Your Pricing for 2021
While the pandemic led many associations to offer free education and events as a way to best support…
-
MembershipArticleOver 5 years old
How’s Your Pricing Strategy?
Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where…
-
MembershipArticleOver 5 years old
How Nondues Revenue Does Double Duty
How can nondues revenue generators boost the value of membership? It’s probably stating the obvious, but associations invest nondues revenue into services like…
-
MembershipArticleOver 5 years old
How Associations Can Demonstrate Membership ROI
It costs five times more to attract a new customer than it does to keep an existing one,…
-
MembershipArticleOver 5 years old
The Fix: Money and Members
Tom Aley of Naylor Association Solutions explains how nondues revenue generators can bring in money for the association…
-
MembershipArticleOver 5 years old
Two More Views on Understanding Member Value
Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding…
-
MembershipArticleOver 5 years old
What Value in a Trade Association Really Means
We all want to identify value for our association members, but how do you do that when your…
-
MembershipArticleOver 5 years old
Friday Buzz: What’s Separating Your Association From Younger Members?
One association marketing expert suggests that a value gap might be at play when it comes to getting…
-
MembershipArticleOver 5 years old
Who Are Your Most Important Members?
Step 1: Admitting that some members are more valuable to your association than others. Then, a metric like…
-
MembershipArticleOver 5 years old
Magnetic Membership: Create A Stronger Draw for Your Association
The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept…
-
MembershipArticleOver 5 years old
Membership Memo: Pay What You Will for Benefits
A better measure for intangible benefits.
-
Marketing / CommunicationsVideoOver 5 years old
Don’t Breathe Your Own Exhaust
Evaluating how much value there is in your services and offerings? Melynn Sight, president, nSight Marketing, Inc. discusses…
-
MembershipArticleOver 5 years old
Lunchtime Links: Leading Your Clan Of Loyal Volunteers
How to staff a committee of volunteers while letting them take the lead. Plus: Make sure you’re selling…
-
MembershipArticleOver 5 years old
Benefits Brochures: Showcasing The ROI of Membership
Remake your benefits brochure to show stronger ROI.
-
MembershipArticleOver 5 years old
Cord Cutters: Why I Broke Free of the Bundle
I reached my breaking point with the price of a cable TV package and decided to cut the…
-
MembershipArticleOver 5 years old
Overcoming The Association Value Gap: Part I
Even in 2013, association business models based on membership rely heavily on dues revenue. Leaders need to understand…
