Tag
Data Analytics
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
Technology, armed with massive amounts of data, is getting better at predicting the future. How can associations benefit…
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
AnticipatoryIntelligence They may not know the term, but most American consumers are already familiar with predictive analytics. This…
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Organizational StrategyArticleOver 5 years old
How Data Will Predict the Future
We generate data every day. Visiting websites, making purchases, selecting movies to watch—all of these actions provide information…
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Marketing / CommunicationsArticleOver 5 years old
How Tennis Is Serving Up Real-Time Analytics for Members and Media
The Women's Tennis Association has leveraged a close partnership with the technology company SAP to help build analytics…
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Meetings / EventsArticleOver 5 years old
Data Nugget: From Data to Action for Event Planners
How event planners use data gathered from the event after the fact.
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Meetings / EventsArticleOver 5 years old
How to Use Data to Boost Attendee and Exhibitor ROI
During last month’s Transform USA event, speakers shared tips on how to use data to increase ROI for…
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Organizational StrategyArticleOver 5 years old
4 Steps to Actionable Analytics for Your Association
What does it take to put your web data to work? Here’s how the American Occupational Therapy Association…
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Meetings / EventsArticleOver 5 years old
Event Technology’s Biggest Benefit? Actionable Data, Report Says
A new report from the Trade Show News Network makes the case that technology’s real benefit for the…
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Business DevelopmentArticleOver 5 years old
Don’t Just Use Data, Keep Reinventing Your Data Strategy
Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Make Google Analytics Work for Your Events
If utilized properly, Google Analytics can give your event’s ROI a huge boost. Also: Teamwork lessons from Mount…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Automation: Hitting the Bull’s-Eye
Marketing automation helps your messages reach their target.
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Marketing / CommunicationsArticleOver 5 years old
Mine Your Data to Guide Your Marketing Campaigns
Imagine, if you will, a future with no unwanted advertising, where your email inbox is clean and your…
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Business DevelopmentArticleOver 5 years old
Cannabis Association’s Latest Member Benefit? Analytics
In collaboration with a new industry startup, the National Cannabis Industry Association is offering its members data on…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Analytics Annoyances
Analytics are essential to understanding how things work, but the editorial world generally doesn’t have very good analytics,…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: Embrace Your Inner Data
While email marketing is the bread and butter of most association marketing offerings, it often isn't pushed to…
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FundraisingArticleOver 5 years old
Predict Donor Behavior
If you work for a foundation or nonprofit that relies on donations, you're always looking for ways to…
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Meetings / EventsArticleOver 5 years old
What Big Data Can Mean for Your Meeting
Go beyond demographics to plan a better meeting with Big Data.
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MembershipArticleOver 5 years old
A Lesson in Membership Marketing From Baseball
An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales…
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Organizational StrategyArticleOver 5 years old
YMCA of Austin Gets Buy-In, Results With “Big Data” Push
The YMCA of Austin, Texas, boosted by the tech savvy of its hometown, has learned to embrace the…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Preventing a Traffic-Drop Freakout
Hold off on sounding the alarm when your association's internet traffic takes a dip and learn how to…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Getting a Grasp on Google Analytics
We're living in a world of data, so it's about time you learned how to harness a powerful…
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Organizational StrategyArticleOver 5 years old
What’s Getting In the Way of Successful Data Initiatives
A new international survey illustrates some of the cultural gaps organizations face when trying to implement and reap…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Reader Attention, the New Online Metric
Analytics experts, brace yourselves for another shift in the way you track online audiences. Plus: How an event…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Big Data Can’t Handle What We Do
Perhaps “big data” doesn’t work for associations because it’s not advanced enough to work beyond a macro scale,…
