Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Report: Open Rates Falling, But Personalization Could Help
Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018…
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Marketing / CommunicationsArticleOver 5 years old
Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry
Bread-makers are redesigning their loaves to be smaller due to shifting consumer preference. It’s an interesting solution to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Write an Effective Call to Action
Getting members to engage starts with compelling them to act. Also: the importance of Giving Tuesday thank-you notes.
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Marketing / CommunicationsArticleOver 5 years old
Four Strategies for Effective Content Repurposing
Whether it’s content from your prior events or old blog posts that can be given new life, content…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Speed Up Decision Making
If implementing change takes forever, it might be a sign to revamp your decision-making structure. Also: an example…
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Marketing / CommunicationsArticleOver 5 years old
How One CEO’s Out-of-Office Messages Draw Fans and Build Trust
The CEO of an association management company has become famous for his ambitious out-of-office email messages. His success…
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Meetings / EventsArticleOver 5 years old
A Strategy for Boosting Conference Attendance
The problem. In 2017, the Association for Creative Industries (AFCI) moved its annual Creativation show from its long-time home…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways Psychology and Email Marketing Tie Into Each Other
Before your next email hits members’ inboxes, play up its psychological impact.
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Meetings / EventsArticleOver 5 years old
How to Get Current Attendees to Recruit New Ones
It’s hard work to convince new people to register for your conferences, but your current attendees may be…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Succeed With Direct Response Marketing
Two years ago, after 13 years advocating for and promoting some great events and member offerings using the…
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Meetings / EventsArticleOver 5 years old
Post-Event Marketing Tactics That Leave a Lasting Impact on Attendees
Your largest conference of the year just wrapped up, and it was a huge success. Time to take…
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Marketing / CommunicationsArticleOver 5 years old
When Your Best-in-Breed Tool Suddenly Wants to Do it All
When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite.…
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Members onlyAdvocacyTemplateOver 5 years old
ERA Comment TSR Review 2014
Formal comments from the Electronic Retailing Association (ERA) to the Federal Trade Commission during its review of the…
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FundraisingArticleOver 5 years old
How Good Stories Improve Fundraising
There is no shortage of blogs, books, or conferences advising associations to add stories to their fundraising if they…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Is AMP for Email Ready for Prime Time?
The Google-developed email protocol is starting to emerge in the wild—complete with big name companies putting their stamp…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Procrastinate on These End-of-Year Projects
2019 is coming to a close, which means it’s time to start preparing your wrap-up activities. Also: Research-backed…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Advice for a Successful Email Strategy
Trying to reach members through their inboxes? Leverage these email strategy tips to keep them informed and engaged.…
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Marketing / CommunicationsArticleOver 5 years old
The Influencer Bubble Is Popping—But It Can Still Work for You
The success rate of a sponsored post on social media, particularly Instagram, is way down. But if you’re…
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Marketing / CommunicationsArticleOver 5 years old
Try These Three Marketing Tactics to Increase Membership
Membership managers and directors have a tough job. They’re usually responsible for increasing membership, but at the same…
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Meetings / EventsArticleOver 5 years old
Smart Business: Show and Tell
The Association for Creative Industries’ crafty solution to declining conference attendance.
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MembershipArticleOver 5 years old
Daily Buzz: Tactics to Grow Your Email List
Use online tools and your existing network to build your audience. Also: Fun ideas to boost member engagement.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make It Easy for New Members to Engage
Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Industry’s Ad Campaign Gives Nod to 3 Billion Years of History
The Diamond Producers Association is working to emphasize the natural, historic advantages that natural diamonds have with a…
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Marketing / CommunicationsArticleOver 5 years old
Beer Groups Find Common Ground to Promote All Kinds of Brews
Three organizations representing different segments of the beer industry are working together on a new marketing campaign with…
