Tag
Marketing
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FundraisingArticleOver 5 years old
Tuesday Buzz: Steps for Creating Email Drip Campaigns
Drive more potential donors to action by using an email drip campaign. Also: how a Snapchat scavenger hunt…
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Marketing / CommunicationsArticleOver 5 years old
Smash Silos to Improve Cross-Functional Communication
On a farm, silos serve a critical purpose—they keep grain protected and prevent pests. But in an association,…
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Marketing / CommunicationsArticleOver 5 years old
Do You Have a Strategy for Recruiting Next-Gen Members?
To bring in more millennial members and recruit the Gen-Z young people who are following them into the…
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Marketing / CommunicationsArticleOver 5 years old
Give Conference Content a Longer Life
For association professionals taking time away from home and the office, a three- to five-day conference can feel…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Association Management Frights
These association heart attacks are more frightening than any Halloween scare. Also: Facebook takes a page from Pinterest.
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Direct Mail Stays Strong
Even in the rush to become "digital first," direct mail still has a serious role to play in…
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MembershipArticleOver 5 years old
Member Acquisition Tactics to Deliver High ROI
The American Nurses Associations is on track to log another record-setting year for member acquisition. Over the last…
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LearningArticleOver 5 years old
Idea Bank: A Newspaper for Kids
What’s the great idea? Sheep Reporter Who’s doing it? American Sheep Industry Association What’s involved? Intended to teach…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: One Retailer’s Surprisingly Effective Strategy
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also:…
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Marketing / CommunicationsArticleOver 5 years old
With New Initiative, Ad Council Moves Into Pro Bono Marketing Help
The group known for its familiar public service announcements is now lending its voice to a campaign for…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Associations at Work Conference Focuses on Collaboration
Thought leaders flock to Baltimore for ASAE's Associations at Work conference. Also: Higher Logic announces a few major…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How The Points Guy Made It Big
How the CEO of ThePointsGuy.com turned his hobby into a lucrative career. Also: Make the most out of…
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MembershipArticleOver 5 years old
Member Acquisition: Follow the ROI
Membership is growing for many associations, but they're not all seeing the same return on investment for member…
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Morning, Noon, or Night?
The question of timing, when it comes to email marketing.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: A Convention Center’s Funny Ad
Hartford's Connecticut Convention Center uses a hilarious new video to promote the city as a great destination for…
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Marketing / CommunicationsArticleOver 5 years old
Report: Influencers Becoming More Important as Marketing Tools
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Marketing Needs a Journalism Revolution
Many marketing departments are falling behind, but journalists can help them catch up. Also: American email habits may…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Your Brand at Your Next Event
Technology offers new ways to highlight your brand, but many low-tech options can be just as effective.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Declining Facebook Numbers?
Facebook Page engagement numbers have declined across the board. Try these tactics to get them back up. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Getting Started on a Video Blog
Video is increasingly used across online platforms and growing in importance for professional development and learning. Intuitively, we…
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Marketing / CommunicationsArticleOver 5 years old
What’s That Sound? How to Build Buzz Around Your Annual Meeting
Social media is a great way to build excitement about your event—but don't lose sight of these other…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Ward Off These Digital Deadly Sins
Are you committing sins that are putting you behind the digital curve? Also: Raise more money by making…
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MembershipArticleOver 5 years old
Monday Buzz: Use Data to Boost Engagement
From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement.…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Launches Open-Source Take on Email Marketing
FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to…
