Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Groups Launch Online Resource to Inspire Brand Marketers
A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate…
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Marketing / CommunicationsArticleOver 5 years old
The American Chemical Society Creates an Ad Agency Experience
What do advertisers really want from association publications? Sure, they pay for ad space to promote their products…
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Marketing / CommunicationsArticleOver 5 years old
Canada’s Anti-Spam Law Takes Effect
Canada's Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to…
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Marketing / CommunicationsArticleOver 5 years old
Could Amazon Prime Membership Top Cable TV Someday?
With Prime Day getting people talking about Amazon Prime membership this year, it’s worth pondering whether the subscription…
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Marketing / CommunicationsArticleOver 5 years old
Happy or Sad? Nonprofit Marketing Image Considerations
When it comes to donating money, people respond differently to happy and sad facial expressions in nonprofit marketing…
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GovernanceArticleOver 5 years old
An Inside Look at Developing and Launching a New Product
Health information professionals are keenly aware of the calls for more data sharing by the federal government and…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: The Path to Better Meetings? Social Media
Social media is a vital part of any marketing mix, but its value to event marketing has never…
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Marketing / CommunicationsArticleOver 5 years old
Could LGBT-Inclusive Marketing Be a Business Boon?
A recent survey from Ogilvy suggests that a sizable percentage of Americans are keeping an eye out for…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Employee Engagement Starts at the Top
Don't look to employees to fix a flailing company culture. It's up to leaders to make changes. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Council Hopes to Create Consistency for Social Ads
With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims…
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Marketing / CommunicationsArticleOver 5 years old
Know Your Score: The Risks of a Poor Email Reputation
A new report from the email marketing service Return Path highlights the dangers of sending marketing emails from…
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Marketing / CommunicationsArticleOver 5 years old
Is Now the Time for Your Association to Embrace Podcasting?
The world of online radio in general and podcasting in particular are seeing major growth, according to recent…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Adding Diversity to Stock Photos
A new stock photo service aims to showcase more racial and ethnic diversity. Also: Avoid these common media…
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Marketing / CommunicationsArticleOver 5 years old
A Rebranding Strategy to Ensure Future Success
When shifting priorities and new audiences are constantly challenging the status quo, can you rest on your laurels?…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Connecting with Millennials on Social Media
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips…
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Marketing / CommunicationsArticleOver 5 years old
Groups Look to Automation to Combat Email Fatigue
Feel like you’re sending more emails but getting less of a response? You’re not alone.
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Marketing / CommunicationsArticleOver 5 years old
How a Thoughtful Marketing Strategy Drives Member Engagement
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert…
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Marketing / CommunicationsArticleOver 5 years old
National Dairy Month Promises to Be Udder Delight for Dairy Lovers
This June marks the 80th anniversary of National Dairy Month, a celebration of everything the U.S. dairy community…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Web Analytics
There's one piece of data that Beth Arritt, director of marketing at the American Association of Airport Executives,…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Member Videos
Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Celebrates the People, Experiences of Texas
With its “What I Like About Texas” summer campaign, the Texas Travel Industry Association is sharing Texans’ favorite…
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Marketing / CommunicationsArticleOver 5 years old
Reddit: The Largest Online Resource You’re Not Using
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Analytics: Use Web Analytics to Build Insights
Your website gives members and other key stakeholders a doorway to helpful information, resources, and engagement opportunities—all while…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Ross Brown
Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky,…
