Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Develop a Revenue-Generating Sponsored Digital Content Program
Here are some tips on how to make digital advertising supplements both an educational benefit to your members…
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Marketing / CommunicationsArticleOver 5 years old
Why People Aren’t Opening Your Emails
Over time, you might find that your users “check out” of your marketing emails—at times, even letting entire…
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Marketing / CommunicationsArticleOver 5 years old
Millennial Engagement: Lessons from a Successful Video Contest
Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Why Online Engagement Declines
Achieving high online engagement rates is difficult for any group. Signs say that it may be getting even…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy
General Mills generates buzz on bees with a new campaign that associations should take pointers from. Also: In…
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Marketing / CommunicationsArticleOver 5 years old
Great Ideas 2017: The Challenges of Making Great Videos
A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many…
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Marketing / CommunicationsArticleOver 5 years old
Fat Ads: Are You Carrying Too Much Weight?
If you’re running ads on your association’s website, it could be slowing things down by quite a bit,…
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Marketing / CommunicationsArticleOver 5 years old
Report Highlights Search Engine Optimization Trends
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity…
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Marketing / CommunicationsArticleOver 5 years old
Report: Influencer Marketing Is Still on the Rise
A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well…
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Marketing / CommunicationsArticleOver 5 years old
Mailjoy: A Direct Mail Disruptor
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Challenges That the Pros Are Tackling
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Generic Medicine Group Gets Less Generic With Revamp
The Association for Accessible Medicines—known until recently as the Generic Pharmaceutical Association—is launching its rebrand with a campaign…
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Marketing / CommunicationsArticleOver 5 years old
The Evolution of the Hybrid Communicator
In the last 10 years, changes in the way news and information are disseminated and received have outstripped…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Challenges Associations Face Today
The world is changing, and because of that associations are facing several common obstacles that they’ll need to…
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Marketing / CommunicationsArticleOver 5 years old
Report: E-Commerce Gains Currency as a Marketing Play
Nearly three-quarters of ANA’s surveyed members say they’re increasingly relying on e-commerce as a way to drive interest…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Plan Your Vacation Today
You could use a break. In honor of National Plan for Vacation Day, use today to plan your…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: What’s Hot in 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Marketing Your Job Board
Positioning your organization as a leading resource for job search and recruitment in your industry is key to…
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Marketing / CommunicationsArticleOver 5 years old
Five Questions to Ask Before Outsourcing Communications
The life of a communications professional is a busy one—especially if you're fielding requests from across your organization,…
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Marketing / CommunicationsArticleOver 5 years old
Wine Institute of California Promotes State’s Wine Regions
With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention…
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Marketing / CommunicationsArticleOver 5 years old
Future-Proof Your Marketing Team
Cold, outdated, gross. That’s the reputation surrounding anatomy that the American Association of Anatomists’ Board of Directors wanted…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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Organizational StrategyArticleOver 5 years old
Strategy From Radiohead: The Value of Radio Silence
A Radiohead collaborator reveals that one of the band’s recent social gimmicks went over a lot better than…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Loyalty Program Buffer
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as…
