Tag
Marketing
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GovernanceArticleOver 5 years old
A Board’s Essential Steps for an Association Name Change
As associations evolve and mature, their boards sometimes consider the idea of changing the group's name. While there…
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Marketing / CommunicationsArticleOver 5 years old
The Radiohead Guide to Getting Noticed Online
For years, the British rock band Radiohead has successfully marketed what would otherwise be difficult-to-package material for wide…
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Marketing / CommunicationsArticleOver 5 years old
Get More From Member Stories
One of an association's most powerful tools for moving members to action is, well, other members. And, in…
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Marketing / CommunicationsArticleOver 5 years old
Conversion Rate Optimization: Optimize Your Website
Turn passive web visitors into active members of your community with the latest marketing trend. Plus: how to…
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Meetings / EventsArticleOver 5 years old
It’s a Snap: Adding Snapchat to Your Event’s Engagement Strategy
NBC Sports is making Snapchat a central part of its coverage of this weekend’s Kentucky Derby. Why it’s…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: ‘Modern Family’ Gets an Association Friend
Phil Dunphy of Modern Family becomes one association's ideal pitchman. Plus: Google makes it easier for event attendees…
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Marketing / CommunicationsArticleOver 5 years old
Made in NYC: Groups Promote Their Economic Might
A recent campaign by the trade group Made in NYC is seen as a model for other organizations…
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Marketing / CommunicationsVideoOver 5 years old
MMCC You Make the Face of Your Organization–Ears
You are the ears of your organization. Hear from fellow marketing, membership, and communications professionals in the association…
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Marketing / CommunicationsVideoOver 5 years old
MMCC You Make the Face of Your Organization–Eyes
You are the eyes of your organization. Hear from fellow marketing, membership, and communications professionals in the association…
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FundraisingArticleOver 5 years old
Study Sizes Up Nonprofits’ Online Metrics
The M+R Benchmarks Study looks at how nonprofits are using email and other online means—and what kind of…
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Marketing / CommunicationsArticleOver 5 years old
A New Strategy for Event Social Media
At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should…
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Marketing / CommunicationsArticleOver 5 years old
Associations Back Plan Boosting Native American Tourism
With the recent passage of a bill in the Senate, native populations in the continental U.S., Alaska, and…
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Marketing / CommunicationsArticleOver 5 years old
Member Marketing: Members Not Biting? Try a New Hook
Don't let your approach to member marketing stagnate—switch up your strategies every once in a while. Also: Dropbox…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Michael Cummings
Michael Cummings Principal, Deco by Tate/Cummings New York City Michael Cummings first discovered marketing in high school when…
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MembershipArticleOver 5 years old
How to Build a Successful Member-Focused Marketing Campaign
In 2014, the International Association of Fire Chiefs wanted to grow its membership. IAFC especially wanted to attract…
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Marketing / CommunicationsArticleOver 5 years old
Five Twitter Highlights From Digital Now
A big problem facing many association execs visiting this year's Digital Now Conference in Orlando is the treadmill…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Not an Endangered Species
New research shows that email marketing is still a strong player for many organizations, which are planning to…
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Marketing / CommunicationsVideoOver 5 years old
MMCC You Make the Face of Your Organization–Voice
You are the voice of your organization. Hear from fellow marketing, membership, and communications professionals in the association…
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Marketing / CommunicationsArticleOver 5 years old
Books: What’s Behind Winning Ideas
Originals: How Non-Conformists Move the World Musk. Branson. Tarantino. They're among the famous few we immediately peg as…
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Meetings / EventsArticleOver 5 years old
Growing Event Attendance Through Content: Very Useful for Associations
What is up with the title? It is a bit odd isn't it? The reason is because this…
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Marketing / CommunicationsArticleOver 5 years old
How an American Beer Hit a German Tradeshow
Proving its global reach, the Chamber of Commerce of Charlotte, North Carolina, is participating in a massive tradeshow…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Twitter’s Influence Isn’t Enough for Web Traction
How to best use your favorite 140-character social network. Plus: what Facebook revealed at this week’s F8 conference.
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Marketing / CommunicationsArticleOver 5 years old
Social Video From Both Sides of the Watermelon
Last week, BuzzFeed won the internet by creating a live video that featured two employees putting rubber bands…
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Marketing / CommunicationsArticleOver 5 years old
Sweden’s Tourism Association Connects Callers With Swedes
In a move designed to inspire serendipity, the Swedish Tourist Association last week launched a phone number designed…
