Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Lessons From Internet Hoaxes
What do attitudes about chain letters tell us about internet users? Plus: the desks of productivity experts.
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Marketing / CommunicationsArticleOver 5 years old
Separating the Inbound Marketing Wheat From the Chaff
There are plenty of digital marketing tools out there, but how can your association know which to invest…
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Marketing / CommunicationsArticleOver 5 years old
Definition of ‘Natural’ Food Remains Murky for Consumers
What's the difference between natural and organic? When it comes to food products, one-third of consumers don't know,…
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Marketing / CommunicationsArticleOver 5 years old
Reddit Launches New Content Hub Upvoted
With Upvoted.com, the influential and often controversial site hopes to extend its community beyond members and improve monetization.…
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Marketing / CommunicationsArticleOver 5 years old
The New Social Media Musts
Setting up a dedicated hashtag for your meeting or event and encouraging attendees to use it is critical,…
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Meetings / EventsArticleOver 5 years old
How to Engage With Attendee Experiences
Including an experiential element for engagement at your next meeting is easier than you think.
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: The Power of Key Influencers
A study at the University of Southern California shares a discovery about the dynamics of social media: a…
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Marketing / CommunicationsArticleOver 5 years old
MGM-OPOLY: A Board Game on the Las Vegas Strip
The story behind MGM-OPOLY, a board game that highlights MGM Resorts' reach.
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Marketing / CommunicationsArticleOver 5 years old
How One Association Reinvented Itself After 100 Years
On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand,…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Lakisha A. Woods, CAE
Lakisha A. Woods, CAE, the senior vice president and chief marketing officer of the National Association of Home…
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Marketing / CommunicationsArticleOver 5 years old
Kaluk: Putting the Real Back in Real-Time Marketing
Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing.…
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Marketing / CommunicationsArticleOver 5 years old
Life Insurance Industry Still Struggling to Engage With Millennials
Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all…
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MembershipArticleOver 5 years old
Free Stuff to Foster Engagement
Whatever you call it—swag, tchotchkes, freebies, loot—a small gift with your association's logo on it can pay off…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Jobs the Robots May Steal
A new study finds which jobs and industries are most likely to be disrupted by the next wave…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: How to Generate Video Lead Conversion
Everyone's always talking about video, but what are some legitimate ways to use it for lead conversion? Plus:…
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MembershipArticleOver 5 years old
Data: Millennials Now Biggest Workforce Demo
You probably noticed rumblings of change in your association's ranks as long as a decade ago, so we've…
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Marketing / CommunicationsVideoOver 5 years old
MMCC 2015 wrap up video
Hear the questions attendees had entering the Marketing, Membership, and Communications Conference and the results association professionals had…
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Marketing / CommunicationsArticleOver 5 years old
What Makes a Marketing Email Go Viral?
Want more people to forward the emails your association sends? A new study highlights the elements of viral…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Created Its Own Ad Agency
Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Flip Your Email Strategy on Its Head
Why one association communications pro says you should use email marketing to drive readers to your blog. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons from Google’s Alphabet Rebrand
Google’s big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up…
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Marketing / CommunicationsArticleOver 5 years old
Paper and Packaging Board Campaign Touts Paper’s Softer Side
Heartwarming commercials combined with education and research are driving the Paper and Packaging Board’s “How Life Unfolds” campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Broadcast Views: Make Video Work For Your Association
Fuzzy animals or cute babies don’t have to be the stars of your association’s videos to guarantee success.…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Better, Faster, Stronger Content
A group of association and nonprofit content experts weigh in on the secrets of success. Plus: How to…
