Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Taylor Swift School of Outreach
Pop megastar Taylor Swift doesn’t just have fans—she works hard to keep them. It’s a lesson that any…
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Marketing / CommunicationsArticleOver 5 years old
Study Identifies Six Marketing Trends to Watch For
Are you a marketer? If so, you’ve probably seen your job function evolve over the last several years,…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: A Promotional Boost for Memoirists
Members of the National Association of Memoir Writers have a new opportunity to promote themselves and their work.
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Marketing / CommunicationsArticleOver 5 years old
Milk Processors To Dairy Skeptics: “Get Real”
With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk…
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Marketing / CommunicationsArticleOver 5 years old
Old Becomes New With This Evergreen Content Strategy
The news site Vox plays around with its older published posts and offers up some useful lessons in…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Facebook Goes to Work
In a move that could redefine Facebook's relationship with the business world, Facebook at Work goes public. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Je Suis Charlie: How an App Got Approved in 1 Hour
With a deeply emotional news story making quick action necessary, Apple forgoes its usual App Store approval process.…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Went “Wild” To Stay Relevant
A bestselling memoir and its film adaptation have spurred growing interest in the Pacific Crest Trail. See how…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Three H’s of YouTube
If you’re looking to enhance your association’s video success or expand its web presence, the so-called three H’s…
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Marketing / CommunicationsArticleOver 5 years old
Trade Groups Spar Over Display-Ad Viewability
With advertisers struggling to ensure that their investments aren’t going to waste, ad groups have become increasingly focused…
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Marketing / CommunicationsArticleOver 5 years old
What The Simpsons, at Age 25, Teaches About Licensing
From Bartman T-shirts to videogames—and everything in between—The Simpsons has been sold everywhere over the past quarter-century. The…
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LearningArticleOver 5 years old
Five Big Lessons From ASAE’s Tech Conference
From content strategy to video to AMSes, five useful insights you can take back to your association from…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Dangers of Diversification
Why associations shouldn't mistake broadening the audience for growth. Also: an ad by Apple that'll get the waterworks…
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Marketing / CommunicationsArticleOver 5 years old
Oh, Christmas Tree Industry: Keeping a Holiday Tradition Fresh
The National Christmas Tree Association says not to worry, there is no Christmas tree shortage. But the group…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Lessons of the Top YouTube Ads of 2014
What associations can learn from the biggest brand successes on YouTube. Plus: How are your intellectual property protections?
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association’s Marketing Pitch: We’re Authentic
With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Members Want to Know the Benefits
An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What Email Marketing Did for #GivingTuesday
A top email marketing firm notes that, in one key metric, #GivingTuesday topped Black Friday and Cyber Monday…
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Marketing / CommunicationsArticleOver 5 years old
Spotify: Use Your Data to Tell a Story
How Spotify utilized the information it gathers about its customers’ listening habits to offer up some fascinating facts…
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Marketing / CommunicationsArticleOver 5 years old
World AIDS Day: Turning Disaster into Opportunity
How some quick thinking (and a couple of powerful friends) helped the rock band U2 save a World…
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Marketing / CommunicationsArticleOver 5 years old
Girl Scouts’ Digital Cookie Keeps Selling in Members’ Hands
Thin Mint lovers, rejoice! The Girl Scouts of the USA is ready to bring a longtime financial workhorse…
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Marketing / CommunicationsArticleOver 5 years old
Study: We Don’t Upgrade Our Tablets Very Often
A new research report suggests that the tablet boom is over—especially for the iPad. Also: what a well-timed…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Helping Realtors Optimize Their Online Presence
The National Association of Realtors is giving members web tools to boost their .realtor domains.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Apple Turns (RED) for the Holidays
Apple's latest Product(RED) campaign pulls in a number of popular apps. Also: Not all turkeys are created equal.
