Tag
Marketing
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Marketing / CommunicationsVideoOver 5 years old
4 Lessons Old School Hip Hop Teaches Us About Engaging Our Members
Explore four elements of hip hop that will inspire your association with Maddie Grant, CAE, digital strategist, ICF…
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Marketing / CommunicationsVideoOver 5 years old
Don’t Breathe Your Own Exhaust
Evaluating how much value there is in your services and offerings? Melynn Sight, president, nSight Marketing, Inc. discusses…
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Marketing / CommunicationsArticleOver 5 years old
Associations Spread the Love on Valentine’s Day
Greeting cards, flowers, and chocolates are in the spotlight on Valentine’s Day—and the associations that represent those industries…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Study: The Home Screen is Where the Eyeballs Are
If you're trying to reach an audience with your app, the app alone isn't necessarily enough to win…
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Marketing / CommunicationsArticleOver 5 years old
How Detroit Got Its Groove Back
The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Recreating a Super Bowl Slam Dunk
Last Super Bowl, Oreo scored a big brand victory on Twitter. This year, many brands are hoping to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: When Twitter Came Of Age
A bunch of things you may not know about Twitter. Plus: Repackaging conference content for marketing efforts.
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Bruce Lee: Be Productive, My Friend
To conquer work with ease, a good employee does not become tense, but ready. Rather than stressing and…
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Marketing / CommunicationsArticleOver 5 years old
Movie Theaters to Studios: Shorter Trailers, Please
Arguing that long trailers and early marketing was hurting the experience for movie-goers. The National Association of Theater…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From the Apple Macintosh’s Initial Missteps
We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter Analytics Get Supercharged
With a new analytics platform, Twitter tells you more about your tweets than you've ever known before. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Brew New Hampshire Looks to Kickstart Craft Beers
Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Roundup: How Associations Are Reinventing Themselves
Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you—plus…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Google+ Really Matters To You
Deconstructing the myths on Google+, the social network that can’t seem to catch a break. Plus: How to…
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Marketing / CommunicationsArticleOver 5 years old
Email More Effective Than Social Media at Attracting Customers
New data from McKinsey & Company found that although email use is declining, it is still significantly more…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Peyton Manning’s Omaha Shoutout
The city of Omaha found new love for Peyton Manning’s play-calling skills over the weekend. Plus, how to…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Avoid These Marketing Mishaps
Lessons you can learn from these marketing and management fails. Plus: Roll the red carpet out! A few…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Trends to Start Your Year
From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. Also: why you shouldn't…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Down Oscar’s Brand New Look
The creative inspiration behind Oscar's new logo. Plus: three mobile apps no CEO should leave home without.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Just Talk—Listen to Your Members
Get into members' minds by listening to what they have to say instead of driving the conversation yourself.…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Gmail’s Latest Curveball for Email Marketers
What the latest changes to Google's popular mail service could mean for association marketing campaigns. Plus: Who is…
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LearningArticleOver 5 years old
Social Media Roundup: Sending Emails Without Flooding Inboxes
Email your members (just not twice daily). Plus: The compiled guide to boosting your business learning.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Tackle Your Competition
Give your members what your competition provides... and more. Plus: What your cursive writing says about you.
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Meetings / EventsArticleOver 5 years old
The Social Media Strategy Behind CEA’s Big Event
The Consumer Electronics Association just announced several social media promotions it is sponsoring at its upcoming International Consumer…
