Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Jeff Bezos Would Bring to an Association
With Jeff Bezos getting comfortable at The Washingon Post, one association pro imagines what Bezos would do on…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Tips From The Rolling Stones
What the Rolling Stones can teach us about marketing success. Also: How to measure member satisfaction.
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: September/October 2013
What people are saying in association social spaces: Including issues on big data, member value, branding and analytics.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Member Testimonials Can Benefit You
Testimonials can go a long way in turning a prospective member’s “I dunno” to “See you there!” Here’s…
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn’s Data-Harvesting Accusations: What You Can Learn
Last week, the company was hit with a class-action lawsuit from users who claim the social network improperly…
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Marketing / CommunicationsArticleOver 5 years old
Wearable Messaging: Associations Need More Walking Billboards
Don't overlook the power of wearable messaging. Also: how to create contagious content.
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Business DevelopmentArticleOver 5 years old
BlackBerry’s Woes Prove You’re Not in the Driver’s Seat Anymore
In case you were looking to take control back from your end users anytime soon, the odds of…
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MembershipArticleOver 5 years old
Social Media Roundup: How Content Marketing Spurs Member Growth
Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ads Coming to Pinterest
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Big Data vs. Smart Data
Using data to create a better customer experience. Also: why organizations struggle with human connection.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
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Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
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Marketing / CommunicationsArticleOver 5 years old
Chipotle’s Nontraditional Advertising: The Most Beautiful Ad Ever?
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
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Marketing / CommunicationsArticleOver 5 years old
Destinations: Create a Social Media Strategy Just for Meeting Planners
A new whitepaper looks at why destinations must expand their social media efforts beyond the traditional leisure travel…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Fresh updates now playing on Google+
There's no social network left behind, Google+ included, thanks to the company's latest updates. Plus: Why it's OK…
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Marketing / CommunicationsArticleOver 5 years old
Sweet Synergy or Something Else? Parsing Android’s KitKat Deal
Google drew both plaudits and confused reactions this week when it decided to try out a co-branded marketing…
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Marketing / CommunicationsArticleOver 5 years old
Study: Travelers Hungry for Culinary Experiences
A new study from the World Food Travel Association illustrates the importance of promoting food and drink when…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Anatomy of a Modern Employee
Times are changing, but not all employees are keeping up with the modern workforce. Here’s what you should…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategy: The Disconnect Between CMOs and CIOs
A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Make Your Content Significant and Shareable
The secret to creating content your members will read—and share. Also: One principle that’s a constant that for…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Efforts Increase ROI for the Exhibition Industry
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter’s Plan for Stronger News Coverage
Why Twitter is attaching relevant news headlines to your tweets. Also: How to convert introverts into successful association…
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Marketing / CommunicationsArticleOver 5 years old
Microsoft’s Tag Isn’t It: Company Ditching QR Code Competitor
The smartphone-scannable Microsoft Tag technology may be more technically advanced than its more popular cousin, but the company…
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Marketing / CommunicationsArticleOver 5 years old
Google Outage: Don’t Put All Your Eggs in One Basket
When all of Google’s services went down, we realized just how reliant we are on the search company.…
