Tag
Membership
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MembershipArticleOver 2 years old
The Business Case for Community-Enabling Tech
Digital transformation isn't about investing in technology for technology's sake—it's about using innovation to drive business outcomes.
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Organizational StrategyArticleOver 2 years old
How a New Strategic Plan Will Expand Mission and Membership
The EIFS Industry Members Association has spent the last 40 year doing mainly technical work. This month, EIMA…
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MembershipArticleOver 2 years old
The Cloud Appreciation Society’s Cumulative Approach
A member society focused on the simplicity and beauty of looking at clouds has some novel member benefits—but…
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Meetings / EventsArticleOver 2 years old
Attract and Retain a Diverse Member Community by Meeting Members Where They Are
Community-enabling technology keeps members engaged before, during, and after your events, opening doors for highly personalized engagement.
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MembershipArticleOver 2 years old
Content Hub Boosts Member Retention
The Urban Land Institute was looking for a meaningful way to make sure it was giving members what…
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MembershipArticleOver 2 years old
Understand Your Members on a Deeper Level Through Journey Mapping
By visualizing the member journey, associations can better identify member needs and relieve pain points, improving the overall…
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How To Manage Misinformation in Online Communities
Community managers face a tough job as misinformation, once the domain of mainstream social media platforms, begins to…
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MembershipArticleOver 2 years old
Four Steps to Creating Irresistible Member Value
When we talk about member value in associations, we don’t want members to feel like we just gave…
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Marketing / CommunicationsArticleOver 2 years old
Why Carving Out a Digital Community is No Longer Optional
Pandemic or not, virtual interactions are essential to a holistic member experience. Here’s why associations must use the…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Gratitude
Whether you’re reaching your volunteers or your team, a little bit of thanks and appreciation goes a long…
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MembershipArticleOver 2 years old
Communication Strategy Essential to Success of Membership Restructure
Figuring how best to restructure our membership categories and pricing model was a huge undertaking for the International…
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MembershipArticleOver 2 years old
How One Association Overhauled Its Membership Model to Better Offset Inflation
Raising membership dues is a sensitive subject for associations. However, as costs increase, leadership often turns to raising…
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MembershipArticleOver 2 years old
Lessons in Listening From INELDA
The association has taken many steps to form meaningful connections with its members. In turn, the organization has…
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LearningArticleOver 2 years old
Associations Launch Programs to Provide Mental Health Support to Members
Since the pandemic started, mental health has been top of mind for many individuals and employers. Two associations…
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MembershipArticleOver 2 years old
Startup Stories: Alberta Association of Nurses
New associations launch to fill a void in their sector. Here, the Alberta Association of Nurses tells us…
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MembershipArticleOver 2 years old
Measuring Community Engagement Meaningfully
Just because your community can help you reach your business goals doesn’t mean you should build that community…
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LearningArticleOver 2 years old
With “NASFAA Gives Back” Program, Group Reinvests in its Members
Members of the National Association of Student Financial Aid Administrators helped the group weather the challenges of the…
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MembershipArticleOver 2 years old
New Report Reveals Current Membership Successes and Challenges
Membership numbers are up, but with economic uncertainty looming, associations face challenges too, says a new Marketing General…
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MembershipArticleOver 2 years old
Volunteers Get Burnout Too—How Can You Prevent It?
A mixture of offering value and emphasizing flexibility could help discourage burnout among those looking to lend a…
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MembershipArticleOver 2 years old
Membership Pro Tip: Better Buy-In to a Dues Overhaul
If your association is rolling out a new dues structure, getting buy-in from key players is necessary. But…
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MembershipArticleOver 2 years old
Improve Membership Marketing With Three Strategies
In today’s tech-centric world, digital marketing and communication tools have become essential for associations. To survive and thrive,…
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MembershipArticleOver 2 years old
When Is It Time to Add a New Member Service?
New member offerings can prove an important value-add for members, but they need to make sense for both…
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Marketing / CommunicationsArticleOver 2 years old
Four Burnout-Proof Ideas for Keeping Your Audience Engaged
How can you stand out at a time when many members are having trouble focusing? Try these tactics.
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MembershipArticleOver 2 years old
The Maine Coast Fishermen’s Association Sees Success
The organization has increased the number of individual donors from about 50 to nearly 600 in the past…























