Tag
Membership
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LearningArticleOver 5 years old
AIMCAL TV: Appointment Viewing for a Technical Trade
The Association of International Metallizers, Coaters, and Laminators hopes to get its members glued to their laptops every…
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AdvocacyArticleOver 5 years old
Fire Fighter Group to Open Treatment Center Targeted at Members
PTSD and substance abuse are pandemic among fire fighters. The International Association of Fire Fighters decided it was…
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LearningArticleOver 5 years old
Monday Buzz: Indie Group Embraces the Artists
A group that represents independent music labels opens up its membership to individual artists. Also: Why you should…
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MembershipArticleOver 5 years old
News Media Alliance: Newspaper Group Expands Focus
With a name change and an expanded membership base, the former Newspaper Association of America is ready for…
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MembershipArticleOver 5 years old
Keeping Pace with Membership Trends
Membership is fundamental to the function of associations, but recent shifts in member behavior indicate a need for…
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MembershipArticleOver 5 years old
Study: The State of Association Chapters
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of…
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MembershipArticleOver 5 years old
Best Benefit Ever: Make Design Your Domain
Australia's largest graphic design organization is offering its members a top-level domain that speaks to their career choice.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Don’t Forget Your Case Studies
How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you…
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MembershipArticleOver 5 years old
A LinkedIn-Centric Strategy for Member Recruitment
Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional…
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Marketing / CommunicationsArticleOver 5 years old
American Land Title Association: A Members-Only Print Shop
The American Land Title Association makes it easier for members to print the marketing materials needed to reach…
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LearningArticleOver 5 years old
Tuesday Buzz: An Evolution in Loyalty Programs
How one industry that has long relied on loyalty programs is adapting to the mobile era. Also: a…
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MembershipArticleOver 5 years old
American Homebrewers Association App Ferments Membership Growth
A new app from the American Homebrewers Association not only helps people find the best local breweries but…
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MembershipArticleOver 5 years old
Wednesday Buzz: Slack as a Member Benefit? Maybe
How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider…
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MembershipArticleOver 5 years old
Real Talk: Membership Will Never Be Perfect
Working in association membership means you'll always be failing a little bit. Defining your target levels of success,…
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MembershipArticleOver 5 years old
American College of Radiology’s New Place to Chat
The American College of Radiology offers an elaborate new private community to members.
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Career DevelopmentArticleOver 5 years old
Marine Groups Launch Industry-Wide Career Center
A group of marine industry organizations created a career center to reduce the labor shortage by connecting hiring…
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Career DevelopmentArticleOver 5 years old
Creating Mentorship Programs to Drive Engagement
At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program…
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MembershipArticleOver 5 years old
Aluminum Association Forges New Membership Model
The voice of the aluminum industry will now accept individuals as members. Aluminum Association executives hope the structure…
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Meetings / EventsArticleOver 5 years old
Members Complain a Lot? Contextualize Your Complainers
When members or conference attendees complain, put their comments in the context of your data. Also: Consider your…
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MembershipArticleOver 5 years old
Member Retention: Hard Work, but Somebody’s Gotta Do It
Before 2014, when Kerri McGovern looked at the American Chiropractic Association’s membership numbers, she saw churn. “We recruit…
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Marketing / CommunicationsArticleOver 5 years old
Direct Marketing Association Boosts Cross-Device Tracking
A new initiative by the Direct Marketing Association has the potential to make targeted marketing driven less by…
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MembershipArticleOver 5 years old
The Hard Things About Membership
Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here's a list…
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MembershipArticleOver 5 years old
Best Benefit Ever: Streamlining Credentials for Dentists
The American Dental Association offers a new way for professionals to update and maintain their certifications.
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Marketing / CommunicationsArticleOver 5 years old
Digital Certification: Associations’ Next-Generation Opportunity
Providing digital certification for members could help associations gain a long-term foothold online, leaders at two association-focused startups…
