Tag
Membership
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MembershipArticleOver 5 years old
Workforce Shifts Demand Membership Evolution
1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers…
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MembershipArticleOver 5 years old
Credit Union Group Considers Extending Reach to New Base
The National Association of Federal Credit Unions, which began allowing state-chartered members into the group last year, now…
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MembershipArticleOver 5 years old
A Better Alignment of Membership and Certification
For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired…
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AdvocacyArticleOver 5 years old
Best Benefit Ever: Making Copyright Less Confusing
A coalition that speaks up for the rights of creators in the film and television industries launches a…
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Marketing / CommunicationsArticleOver 5 years old
Onboarding: The Importance of Getting ‘Em on Board
Effective onboarding is critical to driving future engagement. Also: Facebook's got a new strategy for stopping ad blockers…
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MembershipArticleOver 5 years old
How to Better Communicate the Value of Your Association to Members
Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to…
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Business DevelopmentArticleOver 5 years old
Cool Your Jets: Jet.com Sells to Walmart
Jet.com, an Amazon competitor that initially attempted to go all in on a membership model, sells to Walmart.…
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MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
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MembershipArticleOver 5 years old
Back to School: ASCD’s Office Supplies Discount
An association for educators offers its members a pretty solid deal on the array of office supplies those…
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MembershipArticleOver 5 years old
Tuesday Buzz: Why Millennial Member Engagement Means Letting Go
Millennial member engagement isn’t easy, but letting go of a little control could make things a little easier.…
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MembershipArticleOver 5 years old
Member Retention: Turn off the Churn
Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member…
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Organizational StrategyArticleOver 5 years old
Strategy Session: Cutting the Cord With a Disconnected Chapter
How to break ties with an out-of-sync chapter.
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MembershipArticleOver 5 years old
Plantae: One Association’s Community Growth Factor
How one group aims for success via Plantae, its community at large.
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MembershipArticleOver 5 years old
Membership Evolution: A New World of Work
Workforce shifts demand membership evolution.
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MembershipArticleOver 5 years old
Data Nugget: Independent Booksellers’ Seven Years of Growth
The growth of the independent booksellers industry over a seven-year period.
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MembershipArticleOver 5 years old
Thursday Buzz: The Importance of Welcome Emails
Make it a priority to welcome new members, even with a quick email. Plus: Make social media fun…
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MembershipArticleOver 5 years old
Positive Signs for Association Membership in a Chaotic Year
An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest…
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MembershipArticleOver 5 years old
Experimental Aircraft Association: Build Your Own Plane
The Experimental Aircraft Association teams up with a popular software maker to offer members a free version of…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Problems With Hidden Fees
An association consultant breaks down the reason people hate hidden fees so much and why your organization should…
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MembershipArticleOver 5 years old
Another Look at Freemium for Association Memberships
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better…
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MembershipArticleOver 5 years old
Modern Quilt Guild: Membership, Piece by Piece
The Modern Quilt Guild, a membership group based on quilting, is going to be delivering a new block…
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Marketing / CommunicationsArticleOver 5 years old
Can Social Media Surface New Member Leads?
Use your social media presence to attract new members to your organization—but don’t forget the strategy. Also, find…
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MembershipArticleOver 5 years old
How Your Member Data Can Help You Predict the Future
If you look closely, you’ll notice that much of your life—your relationships, your finances, your politics—is predicated on…
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MembershipArticleOver 5 years old
How a Credentialing Program Can Fuel Global Growth
How should an association measure international success? In the recently released 2016 Association Global Growth Trends Survey Report…
