Tag
Membership
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MembershipArticleOver 5 years old
Data: Long-Term Life Benefits of Group Membership
-10 percent Amid all the commonly stated benefits of membership in associations, often overlooked are the potential benefits…
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MembershipArticleOver 5 years old
Idea Bank: Peek at Benefit Draws New Members
What's the great idea? Gift cards for nonmembers to access members-only resources Who's doing it? European Association for…
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MembershipArticleOver 5 years old
Get Members’ Attention With Their Own Data
What do people care about most? Themselves. One association turned this simple truth into a marketing success by…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Greeting Cards, Made Just for You
AARP offers its members a big discount on a service designed to make it easy to personalize greeting…
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MembershipArticleOver 5 years old
Oscars Emphasizing Diversity With New Academy Additions
Still smarting from criticism by the public and within the industry over a lack of diversity in the…
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MembershipArticleOver 5 years old
Help International Members Engage Across Borders
UITP, the International Association of Public Transport, has 1,400 member organizations in 96 countries, including public transport authorities…
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Organizational StrategyArticleOver 5 years old
Evaluate Member Programs to Determine What to Cut and What to Keep
One of the biggest challenges a membership department or association overall faces is the question of "what can…
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MembershipArticleOver 5 years old
Arizona State University Alumni Association Goes Free
In an effort to boost donations to the university and boost connections with the school's numerous graduates, the…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association Aims for Organized CMA Vote
Ahead of the CMA Awards, the Country Music Association's voters and nominee solicitors will get an organized resource…
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MembershipArticleOver 5 years old
Supreme Court to Hear Membership-Related Antitrust Case
The Supreme Court announced last week that it will hear a case looking at whether association members participating…
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MembershipArticleOver 5 years old
Get Young Members on the Fast Track to Engagement
At the American College of Cardiology, a program to get new graduates on the road to its "fellow"…
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AdvocacyArticleOver 5 years old
Oregon Farm Bureau: Here Comes the Sun
The Oregon Farm Bureau gives its members a big discount on high-output solar panels designed specifically for farming…
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Marketing / CommunicationsArticleOver 5 years old
Retail Environment Association’s New One-Word Brand
A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and…
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Marketing / CommunicationsArticleOver 5 years old
Group Working to Reimagine Grandparenthood
What do you picture when you hear “grandparent”? Chances are the American Grandparents Association wants to change that.
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MembershipArticleOver 5 years old
Focus on the Highly Engaged Members Who Love You Most
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates…
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MembershipArticleOver 5 years old
Music Business Association: Get Your Data in Tune
The Music Business Association offers its members deep-dive consumer analytics way beyond what can be found on any…
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MembershipArticleOver 5 years old
Accountant Associations Launch International Group
The association for public accountants and the association for management accountants joined forces to create an international organization…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: What You Need in An AMS
The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any…
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AdvocacyArticleOver 5 years old
International Surfing Association Nets New Iranian Members
The introduction of the popular sport into the Middle East nation spurs the formation of a local surfing…
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MembershipArticleOver 5 years old
How the Membership Experience Becomes Member Value
The question of value seems to be one that those of us in the association community will always…
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Career DevelopmentArticleOver 5 years old
The Obvious Benefit That Young Members Are Looking For
A new study suggests associations overlook the primary motivation for young members: jobs. But is that a benefit…
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MembershipArticleOver 5 years old
Chamber of Commerce’s New Benefit: An App of Your Own
A local chamber of commerce does what it does best: It offers a local company the opportunity to…
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OperationsArticleOver 5 years old
Tuesday Buzz: Time to Hire a Data Management Guru?
An association data pro makes the case for a position dedicated to data management. Also: Instagram hits a…
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GovernanceArticleOver 5 years old
Get Buy-In for Bylaws Changes
Reviewing association bylaws usually isn't an exciting prospect for board members. So imagine how it feels for members…
