Tag
personalization
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Meetings / EventsArticleOver 5 years old
Daily Buzz: First Steps to Personalized Events
Personalized conferences keep meetings relevant to audiences. Cultivating that experience starts with understanding the data. Also: Does your…
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MembershipArticleOver 5 years old
Fuel Member Engagement With Artificial Intelligence
Natural language processing (NLP) and machine learning are among the buzziest topics in technology and media today. There’s…
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MembershipArticleOver 5 years old
Daily Buzz: Predicting Future Success
You can’t foresee the future, but you can use past data to paint a picture of what’s to…
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Marketing / CommunicationsArticleOver 5 years old
The “Creepy” Factor: When Personalization Goes Too Far
Recent research suggests that consumers are becoming more concerned about the “creepy” aspects of personalization—even though evidence is…
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Marketing / CommunicationsArticleOver 5 years old
In Customer Service, High-Tech Is the New High-Touch
Before the Industrial Revolution connected consumers with an ever-expanding array of goods, people tended to base their purchase…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Use Email to Create Personal Connections
Are your association’s emails building relationships? It may be time to rethink the way your association thinks about…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Using Personalization to Provide Value
An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t…
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Tough Headwinds for Personalization in 2018
As the ability to personalize member experiences matures, we’re going to see many conversations about how organizations use…
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MembershipArticleOver 5 years old
Report: Associations Lag Behind on Personalization Issues
A new report from the association tech conglomerate Community Brands finds that technology often leads to better member…
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FundraisingArticleOver 5 years old
Personalization Pays Off When It Comes to Fundraising
A new survey points to the power of personalization in nonprofit fundraising efforts. Here are a few ideas…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Customize All the Things
How the clothing retailer American Eagle is encouraging people to buy customized jeans in a store where you…
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LearningArticleOver 5 years old
Thursday Buzz: Personalization Isn’t Everything
Personalization may help your organization create a more targeted conference experience, but researchers say that it’s not a…
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Meetings / EventsArticleOver 5 years old
Personalized Events: Make It Personal
Simple ways to evolve your meetings to make them feel more personalized. Also: how to give constructive feedback…
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Marketing / CommunicationsArticleOver 5 years old
Mailjoy: A Direct Mail Disruptor
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Marketing: Getting Personalization Right
How three companies created personalized marketing campaigns without being creepy.
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Meetings / EventsArticleOver 5 years old
The Art of Mass Personalization at Conferences
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Greeting Cards, Made Just for You
AARP offers its members a big discount on a service designed to make it easy to personalize greeting…
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Marketing / CommunicationsArticleOver 5 years old
Report: Are You Sending Too Much Email?
A recent report covering the retail sector highlights the fact that saturating inboxes with too many emails can…
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Meetings / EventsArticleOver 5 years old
Recommended For You: Personalized Attendee Picks
Attendees want to get the most out of attending a conference. One way to ensure that’s the case…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Personalization and Privacy—Polar Opposites?
A new study suggests that despite consumers' desire for more privacy, they also want the information they receive to…
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization for Associations
With nearly 1.4 billion monthly users, Facebook is the most popular social network on the planet and, undeniably,…
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MembershipArticleOver 5 years old
Member Personalization: Can Tech Replicate Relationships?
As associations get better at personalizing products and services to each individual member, what happens to direct human…
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MembershipArticleOver 5 years old
The Personal Touch: Personalization for Associations
Why personalization matters more than ever for associations.
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization
Associations know a lot about their members, often enough to customize products and services based on each member’s…
