Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Effective Communication in an Age of Information Overload
Liz Garman discusses managing the flow of communications to keep members informed—but not overwhelmed.
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Marketing / CommunicationsArticleOver 5 years old
Six Communication Lessons Spurred by the Pandemic
It’s a strange and new world. You might be moving back to your office or rescheduling a big…
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Marketing / CommunicationsArticleOver 5 years old
Three Ways Associations Can Build a Successful Earned Media Strategy
Association members and leaders face so much information today that the old analogy of drinking from a firehose…
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Marketing / CommunicationsArticleOver 5 years old
Is Your Association Ready to Issue Statements and Handle Other Crisis Communication?
From the Capitol riot to recent mass killings of Asian Americans, events with widespread societal impact are causing…
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Marketing / CommunicationsArticleOver 5 years old
How Can You Manage Negative Facebook Comments?
Odds are that you’re going to be more likely to deal with haters than fans on a Facebook…
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Marketing / CommunicationsArticleOver 5 years old
An In-House Newscast Keeps Messaging Under Control
Hearsay posted on social media about association announcements before their official release can cause headaches. One association came…
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Marketing / CommunicationsArticleOver 5 years old
Build Your Reputation as a Trusted Source
While associations provide a variety of benefits to their members and the public, one of the most highly…
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Marketing / CommunicationsArticleOver 5 years old
How a Viral Article About Bucatini Elevated the National Pasta Association
When a reporter inquired about why it was hard to find bucatini in stores, the National Pasta Association…
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Marketing / CommunicationsArticleOver 5 years old
How Virtual Conferences Create More Opportunities for Earned Media
Before coronavirus, your annual conference was not only an opportunity to physically convene and educate members; it was…
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Marketing / CommunicationsArticleOver 5 years old
Associations Focus on Communicating Value as They Navigate Pandemic-Driven Challenges
In an industry of professionals who pride themselves on their planning skills, what happens in a year like…
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Marketing / CommunicationsArticleOver 5 years old
How to Pivot Your Marketing Campaigns During a Pandemic
It’s a few weeks before your public awareness campaign launches: the theme is set, the merch is in…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Get Faked Out by Phony Video Content
When a video that appeared to show House Speaker Nancy Pelosi slurring her words spread across social media…
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Marketing / CommunicationsArticleOver 5 years old
How to Create an Effective Crisis Media Plan
From COVID-19 and workplace violence to data breaches and natural disasters, crises can arise at any moment, and…
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Marketing / CommunicationsArticleOver 5 years old
Thought Leadership Strategy Made Easy: Eight Simple Steps
Associations are authorities on the industries and professions they represent, and their leaders have deep expertise to share.…
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Marketing / CommunicationsArticleOver 5 years old
What Campaigns Can Teach Associations About Messaging
While presidential campaigning for this year has taken a backburner to coronavirus, it can teach associations key lessons…
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Marketing / CommunicationsArticleOver 5 years old
How Biden’s Stutter Offered This Group a Messaging Opportunity
When presidential candidate and former Vice President Joe Biden was mocked for his stuttering during a debate, the…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Super Bowl Wager
Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Preparing Your Association for PR Challenges
A crisis communications plan will help you expect the unexpected. Also: Want to be a better leader? Find…
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Marketing / CommunicationsArticleOver 5 years old
Can Real-Time Public Relations Analysis Help Association Marketers?
New research looks at ways that analysis of social media and online forums can help marketers understand their…
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Marketing / CommunicationsArticleOver 5 years old
How a Local Restaurant Association Is Making Taco Tuesday for Everyone
The California-based OC Restaurant Association will now run and manage the TacoTuesday.com domain, in an effort to promote…
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Marketing / CommunicationsArticleOver 5 years old
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing…
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MembershipArticleOver 5 years old
Independent Bookstores Amplify Diverse Voices
What’s the great idea? Book club meetings at independent bookstores for diverse readers, focusing on writers of color. Who’s…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Switch Up Your Media Outreach
Having trouble drumming up media buzz? Create your own. Also: the gender bias behind 10-point scales.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Raising the Vacation Stakes
An association industry pro puts more work into his out-of-office messages than most people do into their vacations.…
