Tag
Public Relations
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Save Face By Hiring A PR Team
Professional clean-up, courtesy of your PR team. Also: Points to consider before enforcing—or implementing— an office dress code.
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Marketing / CommunicationsArticleOver 5 years old
Rhode Island Library Association Shows Off Tattoos to Raise Awareness
The Rhode Island Library Association is getting people talking with its new 2014 calendar featuring librarians and their…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
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Marketing / CommunicationsArticleOver 5 years old
Social Media for the C-Suite: Avoid Saying Stupid Things
Every time you turn around, it seems someone is saying something stupid on social media. And because of…
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Marketing / CommunicationsArticleOver 5 years old
Travel Agents to Critics: We’re Not Dead Yet!
After a recent blog post called its profession a “useless job,” the American Society of Travel Agents pushed…
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Marketing / CommunicationsArticleOver 5 years old
Ethanol Group Changes Approach to Lobby the Public
Outgunned in Washington by Big Oil’s big money, ethanol trade group Growth Energy is trying a different tack:…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter’s Plan for Stronger News Coverage
Why Twitter is attaching relevant news headlines to your tweets. Also: How to convert introverts into successful association…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call it A Drone: Unmanned Vehicle Industry Tries Image Makeover
The potential for unmanned vehicles, better known to the public as “drones,” remains massive despite its ongoing association…
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Executive LeadershipArticleOver 5 years old
AOL’s Tim Armstrong: 3 Lessons From a Very Public Firing
Last week, AOL CEO Tim Armstrong tried to ease the pressure before layoffs hit the company's struggling Patch…
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Marketing / CommunicationsArticleOver 5 years old
Leukemia and Lymphoma Society: A Cause With Personality
The Leukemia and Lymphoma Society took a page from the corporate branding playbook for its new fundraising campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Toy Industry Association Stays Silent on Lego Study
Though a recent study on the increasing number of grumpy LEGO characters received a lot of media attention,…
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Marketing / CommunicationsArticleOver 5 years old
“While We’re Young”: Golf Association’s Message to Putters
In a series of fun new videos designed to get golfers to play faster, the United States Golf…
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Meetings / EventsArticleOver 5 years old
Events and Blog Posts: Where They Share Common Ground
Events are the bigger picture of your organization. Blog posts fuel the conversation and foster insight. Here’s the…
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Marketing / CommunicationsArticleOver 5 years old
Protect Your Association’s Brand: When it’s the Wrong Time
As two recent incidents show, the dangers of coming down too hard on fans, enthusiasts, or the quote-unquote…
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Marketing / CommunicationsArticleOver 5 years old
Crisis Response Best Practices: To Tweet or Not to Tweet?
That is the question. How organizations respond during a tragedy like the Boston Marathon bombings can make or…
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Marketing / CommunicationsArticleOver 5 years old
Responding To A Crisis Situation Via Social Media
During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Embrace Your Relationship With the Media
Instead of hiding from a relationship with the media, become a trusted source by embracing it. Also: The…
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Marketing / CommunicationsArticleOver 5 years old
AARP and Michael Jordan: Embrace Your Celebrity Members
How you can take a few cues from the AARP's warm welcome to Air Jordan. Also: Why you…
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Marketing / CommunicationsArticleOver 5 years old
The Different Shades of Association Publications
Is now a good time to launch a new association publication? For two organizations, the answer was yes,…
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Meetings / EventsArticleOver 5 years old
Eastern Sports and Outdoor Show: When Politics Affects Your Event
Last week, the country’s largest outdoor show, feeling heat over a decision to limit the display of certain…
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Marketing / CommunicationsArticleOver 5 years old
What Associations Can Learn From the Death Star Petition
Associations can learn from the recent Death Star petition,and the White House’s articulate response.
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Marketing / CommunicationsArticleOver 5 years old
American Economic Association: Male CEO’s Children Can Affect Salaries
A new study from the American Economic Association notes that employee’s salaries fluctuate depending on the gender of…
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Marketing / CommunicationsArticleOver 5 years old
Marcellus Shale Coalition Sponsors Ad Before “Promised Land”
Think everyone goes to the movies just for fun? The Marcellus Shale Coalition tries to pull double duty…
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Marketing / CommunicationsArticleOver 5 years old
Sandy Hook Shooting: A Gaming Group’s Crisis Plan
As the Entertainment Consumers Association discovered in the wake of tragedy, having a plan in place to respond…
