Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Highlight Members With a Social Media Takeover
Switch up your social media routine and let members take over for a day. Also: how one MLB…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of Your Social Media
From using video on your website to Snapchat at your meetings, some associations are trying new ways of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Stay Relevant in Changing Times
When new technology and the constant news cycle push your association out of the spotlight, you must find…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Dark Social Is Skewing Your Data
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Much Data Actually Comes From Your AMS?
Research shows that the number is a lot smaller than many associations might think. Also: what new research…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Develop a Social Media Brand Ambassador Program
People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Test-Drive Your Next Member Recruitment Campaign
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: It’s Time to Revisit Your Annual Goals
With the year halfway over, where does your association stand on its annual goals? Also: what Stories shows…
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Marketing / CommunicationsArticleOver 5 years old
Embracing a Hashtag: Education Group Adopts #YouAreWelcomeHere
With the homegrown hashtag proving greatly successful as a marketing tool among its members, NAFSA has officially taken…
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FundraisingArticleOver 5 years old
Using Social Media Tools to Help With Fundraising Efforts
Platforms like Facebook and Instagram offer capabilities that allow associations to tell stories, engage with supporters, and raise…
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Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
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Marketing / CommunicationsArticleOver 5 years old
New Healthcare Group Aims to Fight Social Media Misinformation
The Association for Healthcare Social Media, born from a campaign to get doctors to share their credentials on…
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Marketing / CommunicationsArticleOver 5 years old
Online Moderation: Don’t Fan the Flames With Your Messaging
Moderating an online community is already hard enough. Don't make it harder by failing to follow your own…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing Council Fights Fraud With Best Practices List
The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for…
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Marketing / CommunicationsArticleOver 5 years old
Is It Time to Use TikTok to Engage Members?
If you have Gen Z-ers in your house, you probably know about TikTok, a short-form video-sharing app that…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Communicate Value Regularly
Don’t just tell potential members that your association is valuable—show them. Also: Try a “hallway huddle” in place…
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Marketing / CommunicationsArticleOver 5 years old
An Adept Lesson in Crisis Communications on Social Media
After a major bug left users of the Firefox browser without their add-ons over the weekend, the social…
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Marketing / CommunicationsArticleOver 5 years old
Social Media for Association Executives: Easy as ABC
Social media is sometimes a blessing and sometimes a curse. It’s great when it connects you to friends…
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Marketing / CommunicationsArticleOver 5 years old
How to Market on a Shoestring Budget
The big event is just a few short months away. Your organization and members are eager to begin…
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Executive LeadershipArticleOver 5 years old
Why Some CEOs Still Struggle With Social Media
At this point, social media is old hat, but many leaders find it challenging to capture the right…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Turn Facebook Likes Into Email Subscriptions
If you’re running a Facebook page and not getting your fans on your email list, you’re missing an…
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Marketing / CommunicationsArticleOver 5 years old
Three Ways to Expand Your Content Marketing Horizons
Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Goodbye Google+, Hello Currents
Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. Also: the value…
