Tag
Sponsorship
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Meetings / EventsArticleOver 5 years old
Create More Value for Your Virtual Sponsors and Exhibitors
When everything went virtual last year due to the pandemic, it also shifted sponsorship opportunities at meetings. Although…
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Meetings / EventsArticleOver 5 years old
A Revenue-Generating Sponsored Webinar Strategy
When the COVID-19 pandemic shut down most of the world in March 2020, many associations looked to stabilize…
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Meetings / EventsArticleOver 5 years old
What Exhibitors and Sponsors Want From Virtual Events in 2021
Organizers had a lot to learn in 2020 as they quickly transitioned their in-person events to the virtual…
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Meetings / EventsArticleOver 5 years old
Five Unusual Virtual Event Sponsor Benefits That Just Might Save Your Conference
“The sponsors are furious. They feel we’re disorganized and still in search of a plan—and they’re right.” Only…
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Business DevelopmentArticleOver 5 years old
New Money: Partnership Refresh
The Academy of Medical-Surgical Nurses’ revamped sponsorship program paid dividends when the pandemic hit.
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Meetings / EventsArticleOver 5 years old
Data Privacy at Virtual Events: How to Balance Sponsor and Attendee Needs
One way to attract sponsors to virtual events is through data—but that’s something attendees might not be comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Nondues Revenue by Optimizing Your Media Kit
When you think media kits, you think shiny, glossy, sharply photographed, impeccably art-directed, lavishly printed, right? Yes, except…
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Meetings / EventsArticleOver 5 years old
Virtual Events: Make Your Sponsor the Star
It can be challenging for sponsors to extract the same value from virtual events as their real-world equivalents.…
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FundraisingArticleOver 5 years old
How Free Events Can Boost Sponsorship Revenue
In 2017, the LGBT Bar Association of Greater New York found that fewer and fewer members were coming…
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Meetings / EventsArticleOver 5 years old
How to Turn the COVID-19 Conference Sponsorship Nightmare Into a Growth Opportunity
The impact of COVID-19 on association conference sponsorships can be deemed a nightmare: Revenue goals are shattered, and…
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Marketing / CommunicationsArticleOver 5 years old
How to Nurture Sponsor Relationships Amid Virus Cancellations
COVID-19 has spurred organizations to work remotely, schools to close, and conferences to cancel. Amid the uncertainty, it’s…
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FundraisingArticleOver 5 years old
How Should Associations Approach a Corporate Sponsorship Opportunity?
According to a new report from Classy, it’s important to focus on what a potential corporate sponsor can…
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Career DevelopmentArticleOver 5 years old
Why a Golf Caddie Group Set Up a Sponsorship Program for Its Members
With a goal of raising the incomes of even low-profile caddies, the European Tour Caddies Association worked with…
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LearningArticleOver 5 years old
How to Develop an E-Learning Sponsorship Strategy
Since associations are familiar with generating nondues revenue through the sponsorship of in-person educational events and online advertising,…
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Marketing / CommunicationsArticleOver 5 years old
Better Data Can Lead to Better Sponsorships
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more…
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Marketing / CommunicationsArticleOver 5 years old
Why a Trade Group Is Sponsoring the Rolling Stones’ Latest Tour
The Alliance for Lifetime Income is the exclusive sponsor for the band’s latest tour, in part because the…
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Meetings / EventsArticleOver 5 years old
A Winning Webinar Strategy
A little over two years ago, the Book Industry Study Group was on the brink of extinction. Net…
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LearningArticleOver 5 years old
Content Can Be King When It Comes to Corporate Partnerships
By focusing on education, associations can provide value to corporate sponsors and members, while also boosting nondues revenue.
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Marketing / CommunicationsArticleOver 5 years old
A Revenue-Producing Newsletter Strategy
A year ago, the Associated Builders and Contractors found a new revenue opportunity in a content strategy based…
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FundraisingArticleOver 5 years old
3 Tips for Building Healthy Relationships With Your Corporate Sponsors
Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors.
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Meetings / EventsArticleOver 5 years old
Creativity Where You Least Expect It
Not even under “other duties as assigned” would most association professionals expect to find themselves dumpster diving, shopping…
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Marketing / CommunicationsArticleOver 5 years old
Five Steps to More Successful Sponsorship Marketing
Just about every association executive director or CEO says that increasing nondues revenue is important for the organization’s…
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MembershipArticleOver 5 years old
3 Ways to Forge Successful Partnership and Sponsorship Programs
Looking to launch or reboot your association’s corporate sponsorship or partnership programs? Two experts share three tips that…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform Your Sponsors Into Thought Leaders
Sidelining sponsors and vendors by allowing them to only advertise and exhibit at conferences precludes associations from fully…
