Article Marketing / Communications 1 min read
Data Point: Time for Tik-Tok?
Heads up: this content is over 5 years old, so some information may be out of date.
A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy?
Average monthly time spent on social media platforms, per U.S. user:
TikTok
10 hrs
9 hrs, 28 mins
4 hrs, 35 mins
Snapchat
4 hrs, 9 mins
1 hr 4 mins
1 hr 3 mins
32 mins
Source: Activate, Tech & Media Outlook 2019, October 2019
Comments
Comments are for ASAE members. Learn more about comments on this site.
Log in to your member account or join ASAE!