Skip to content
Home » Articles » Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?

Article Membership 1 min read

Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?

Contributed content

Heads up: this content is over 5 years old, so some information may be out of date.

Incentives

Percentage of associations that:

Offered a discount or other incentive

18.8%

Did not offer incentives

62.4%

Were considering this tactic

18.8%

Penalties

Percentage of associations that:

Charged penalties for late renewals

6.1%

Did not charge penalties

90.9%

Were considering this tactic

3%


Source: Membership  (opens in a new tab) Renewal Survey, Wild Apricot, May 2018

[This article was originally published in the Associations Now print edition, titled “Carrot or Stick?”]

Tags: #incentives #Membership #Membership Recruitment & Retention #renewals

Comments

Comments are for ASAE members. Learn more about comments on this site.

Log in to your member account or join ASAE!