Author
Anita Ferrer
Anita Ferrer is a contributor to Associations Now.
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Meetings / EventsArticleOver 5 years old
Meetings Exhibition Study: Meetings Have Positive Economic Impact
Study shows meetings have positive impact on the U.S. economy. Also: Some techniques to motivate your employees and…
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Meetings / EventsArticleOver 5 years old
Lip-syncing: Don’t Deceive Your Audience
Beyoncé's lip-syncing controversy proves the effects of fooling your audience. Also: Make your next meeting a productivity playroom.
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Executive LeadershipArticleOver 5 years old
Trust Barometer: Leaders Are Losing Loyalty From Followers
Global “Trust Barometer” study uncovers low trust towards business and government leaders, as well as financial institutions.
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Marketing / CommunicationsArticleOver 5 years old
Data is a Goldmine: How To Handle Data With Care
Why data is a goldmine, but useless without accessibility. Also: What leadership is ultimately all about.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Use Twitter Hashtags Effectively
How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Shorter Meetings With Smarter Planning
How do you make meetings shorter without shortchanging the attendees? Also: Why you need to become more responsive…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Social Business Comes With Change
Is your business a social business? Also: Interview with EventBrite’s VP of Marketing sheds light on word-of-mouth event…
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AdvocacyArticleOver 5 years old
What Associations Think of Obama’s Inaugural Policy Pitches
Barack Obama lists immigration, technology and climate change as his top priorities for his second term. Some associations…
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Marketing / CommunicationsArticleOver 5 years old
Inside the Library of Congress Twitterverse Archives
Why the Librabry of Congress is struggling to organize 170 billion tweets. Also: three business model design challenges…
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AdvocacyArticleOver 5 years old
Foundation Offers Associations Grants to Help Fight Childhood Obesity
Healthcare foundation offers associations grants to influence policy making for childhood obesity. Will the associations’ efforts helpsolve what…
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Marketing / CommunicationsArticleOver 5 years old
Find Opportunity In Your Impatience
Three ways to turn impatience into productivity. Also: What can your association learn from an award-winning magazine?
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Win the Battle Against Free Online Content
How associations can follow in print’s footsteps in the battle with free online content. Also: Is your web…
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Analysts Expect BYOD Regulations to Tighten in 2013
Mobile industry analysts say BYOD, or bring your own device, regulations are expected to increase in 2013, due…
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Marketing / CommunicationsArticleOver 5 years old
The Latest on NYC’s Upcoming Soda Ban
The city gives businesses a grace period to prepare for controversial beverage-related fines. Also: why asking the right…
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Marketing / CommunicationsArticleOver 5 years old
Route to Victory: Build Your Content Strategy
Why having a content strategy is critical to your content creation efforts. Also: a look into the must-have…
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Executive LeadershipArticleOver 5 years old
Neil Young: How To Rock The Innovation Cradle
Neil Young's autobiography is a goldmine of ideas for innovators and leaders. Also: Event professionals share the biggest…
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Meetings / EventsArticleOver 5 years old
Jeffrey Cufaude: A Leader’s Mission Should Be To Serve
Why member services should come before self-interest, Jeffrey Cufaude exclaims. Also: Hollywood’s award season serves as inspiration for…
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Meetings / EventsArticleOver 5 years old
Behavioral Science: Know Your Event’s Attendees
PCMA uses behavioral science for a comprehensive report on meeting attendees. Also: As e-book sales slow down, the…
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Marketing / CommunicationsArticleOver 5 years old
Electronic Communications Privacy Act’s Privacy Concerns
Obama's approval of a video-sharing bill is good for Netflix, but the bill comes with downsides for privacy…
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Career DevelopmentArticleOver 5 years old
What’s in a Signature? Jack Lew’s Penmanship, Scrutinized
U.S. Treasury secretary nominee Jack Lew's odd signature has drawn interest this week, but does his John Hancock…
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Marketing / CommunicationsArticleOver 5 years old
Breaking News Defends its Territory From Twitter
How one breaking news service differentiated itself in the face of competition from a bigger entity. Also: LinkedIn…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Event Planning Tips From Yoda
Jedi Master Yoda delivers some event planning inspiration. Also: Technology group uses data to measure member participation and…
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Meetings / EventsArticleOver 5 years old
Vendors: Don’t Let Time Tick Away at Tradeshows
How one company utilizes 100 percent of its time at CES. Also: The Internet Association’s video message to…
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Marketing / CommunicationsArticleOver 5 years old
International Mountain Bicycling Association Tracks the Trails
A mountain biker intends to map out every trail of the country with help of the International Mountain…
