Author
Anita Ferrer
Anita Ferrer is a contributor to Associations Now.
-
AdvocacyArticleOver 5 years old
Associations Mixed on Whole Foods’ GMO Labeling Plan
While one association has long been pushing for the change, another worries that the organic food chain’s decision…
-
Meetings / EventsArticleOver 5 years old
Gift Bags: The Evolution of Swag
How a convention brought to life the lightest gift bag of all: a virtual one. Also: Some tips…
-
Marketing / CommunicationsArticleOver 5 years old
Could Enterprise Social Networks Save Your Staff?
Is your staff lacking the collaboration tools it needs? Here are four enterprise social networks that could increase…
-
Marketing / CommunicationsArticleOver 5 years old
Facebook’s New Mobile-Inspired Look
The social network will change its design on Thursday, making the site more mobile-friendly. Also: What your association…
-
Marketing / CommunicationsArticleOver 5 years old
Pew Research Center: Don’t Follow Twitter’s Feedback Loop
Does your association measure membership happiness via Twitter? A Pew Research Center study reveals that the platform may…
-
Career DevelopmentArticleOver 5 years old
Professional Development: Build Up Your Members’ Skills
A recent study shows that professional development and relationship-building—two things associations shine at—are exactly what workers are looking…
-
AdvocacyArticleOver 5 years old
Global Air Travel Demand May Bounce Back in 2013
As global economies show improvement, the urge for air travel is rising. One travel association predicts an increase…
-
Meetings / EventsArticleOver 5 years old
Let Your Attendees Choose Their Conference Experience
Having too much control over your conference could stymie engagement. Also: Don't leave event planning until the last…
-
Marketing / CommunicationsArticleOver 5 years old
Don’t Become Junk Mail In Your Members’ Inboxes
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much…
-
MembershipArticleOver 5 years old
Membership: The Value of Exclusivity
Don't ignore the value of exclusivity. Also: how to use games to instigate collaboration and teambuilding.
-
LearningArticleOver 5 years old
Train Your Staff To Analyze Big Data
According to a survey, organizations should keep big data analytics within their organization. For this, you need employees…
-
Marketing / CommunicationsArticleOver 5 years old
What’s Next on the Search Marketing Frontier?
Mobile is changing the landscape for search analytics. How can your organization keep up with mobile search?
-
Meetings / EventsArticleOver 5 years old
Social Media Roundup: Test Out Next Practices
Think like an innovator by developing next practices for your industry. Also: Some steps to connecting with influencers…
-
Meetings / EventsArticleOver 5 years old
Conference Crashers Are a Thing, Too
An entrepreneur sneaked into an e-commerce conference to promote his big data startup—and he got away with it.…
-
Marketing / CommunicationsArticleOver 5 years old
Study: Free WiFi a Necessary Perk for Many Hotel Guests
According to a recent study, freely-available wireless access is a must-have for many hotel guests, and few are…
-
MembershipArticleOver 5 years old
Content Strategy: Get Members Conversing with Your Posts
Deliver the content, but let your members lead the conversation. Also: Why negative feedback is the most valuable…
-
MembershipArticleOver 5 years old
Social Media Trends: The Truth Of The Trend
What social media trends should you follow to stay in your members' limelight? Also: Bring your association members…
-
AdvocacyArticleOver 5 years old
Business Economics Group: Sequestration Will Have Impact
The National Association for Business Economics’ February 2013 outlook suggests that most surveyed expect sequestration to have an…
-
Executive LeadershipArticleOver 5 years old
Practicing Leadership Beyond The Bookshelf
Want to manage your employees better? Ask them how. Also: How to maintain a content marketing approach to…
-
AdvocacyArticleOver 5 years old
The White House Takes A Leap Towards Open Access
An initiative from the White House Office of Science and Technology Policy would provide public access to taxpayer-funded…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Will Pheed Be the New Twitter?
ocial-networking app Pheed becomes top-downloaded in the App Store. How did it rise to the top, and is…
-
Marketing / CommunicationsArticleOver 5 years old
Nonprofits Raise the Social Networking Bar
A recent survey shows social networking has become a key low-cost marketing tool for many nonprofits, with many…
-
Meetings / EventsArticleOver 5 years old
On the Spot: Making Decisions Against The Clock
Why taking too long to make decisions can be costly for your event. Also: Thinking about your event…
-
Meetings / EventsArticleOver 5 years old
Google+ Hangouts: Give Your Conferences a Longer Life
With Google+ Hangouts, the social media-based videoconferencing platform offers ample opportunities to stretch your event’s budget and reach.
