Author
Anita Ferrer
Anita Ferrer is a contributor to Associations Now.
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LearningArticleOver 5 years old
Lessons from Key and Peele: Don’t be Afraid of Improvisation
Lessons on making room for innovation within a traditional context from Comedy Central’s newest hit show, Key &…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Highlights from Springtime Expo 2013
Jim Ziolkowski, the founder of buildOn, delivered a rousing speech on replenishing education. Also: How one exhibitor’s booth…
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Marketing / CommunicationsArticleOver 5 years old
Use Snapchat: How Brands Find New Ways to Engage
How Snapchat could create a bond between your association and its members. Also: A contest across multiple social…
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Marketing / CommunicationsArticleOver 5 years old
New Google+: The Social Network Gets a New Look
Google+’s redesign shows they’re leaning towards socially visual content. Also: Don’t let conflict between board members go undiscussed.
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LearningArticleOver 5 years old
Larry Page’s Lesson: Don’t Try To Be Superman. Ask For Help.
Don’t be afraid to share your misfortunes with your members. You’re human, after all. It’s okay to ask…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy: From Big Ideas To Practice
Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gain some…
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Marketing / CommunicationsArticleOver 5 years old
Great Gatsby: Believe the Social Media Hype
Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could…
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Meetings / EventsArticleOver 5 years old
Face-to-Face Interactions: Get Your Staff Ready to Network
A recent study shows event attendees value face-to-face interactions over other conference advantages. Also: Can visual data be…
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Organizational StrategyArticleOver 5 years old
Big Data a Big Waste? One Journalist’s Take on Data Research
Does size matter when it comes to data? More data may actually be a waste of time, according…
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Marketing / CommunicationsArticleOver 5 years old
Social Presence: Keep Things Focused
Instead of keeping a presence on every social network, you should instead stick to what you’re best at.…
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Marketing / CommunicationsArticleOver 5 years old
Reach Millennial Audiences: Tap Into Their Nostalgia
Looking to reach millennial audiences? Help generations X and Y relive their childhood, says Mashable founder Pete Cashmore.…
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Organizational StrategyArticleOver 5 years old
Strategic Planning: Revisit Your Association’s Process
If your team is implementing a new strategic planning process, ensure if follows your organization’s culture and mission.…
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Executive LeadershipArticleOver 5 years old
Leadership Tips: Show Your Staff You “Get It”
How can you convince your employees that your leadership skills haven't gotten rusty? Show them you aren't clueless…
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LearningArticleOver 5 years old
Public Speaking Skills: Learn How To Nurture Them
Having great public speaking skills is an essential trait for leaders. How polished are you? Also: Embrace emerging…
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MembershipArticleOver 5 years old
Member Relations: Leave A Footprint That Won’t Wash Away
Take it from marketing geniuses: leaving an impression in members' minds can benefit your organization. Also: PCMA's Convening…
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Meetings / EventsArticleOver 5 years old
Will Google Glass Impact The Event Experience?
Event indsutry experts believe Google Glass could transform events into data-rich environments. Also: Give your events a longer…
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Organizational StrategyArticleOver 5 years old
Corporate Culture: The Complexity of Building the Right Approach
Assembling your corporate culture requires is more complex than putting together a couple of puzzle pieces. Also: The…
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Meetings / EventsArticleOver 5 years old
Business Retreats: Team-Building for Oenophiles
How wineries are offering team-building environment for business retreats, and what you can learn. Also: Some leadership lessons…
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Organizational StrategyArticleOver 5 years old
Creative Process: Don’t Paint Yourself in A Corner
You may have the big vision, but if you’re the only one painting that vision, you may fail…
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Marketing / CommunicationsArticleOver 5 years old
SEO Tricks: Improve Your Event’s Web Reach
Increase your event's web presence through your social and blogging activity, among other things. Also: how to identify…
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Marketing / CommunicationsArticleOver 5 years old
Hotmail, We Bid You Adieu
After 18 years of service, Microsoft nixed Hotmail and migrated all of its users to Outlook.com. Also: Do…
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Executive LeadershipArticleOver 5 years old
Jim Ziolkowski: One Leader’s Way of Making an Impact
Amid poverty and struggle, buildOn’s founder, Jim Ziolkowski, discovered how to make an impact in these communities. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Boston Athletic Association: Looking to Members After a Tragedy
What do you do when a tragedy hits close to home? The Boston Athletic Association is taking cues…
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LearningArticleOver 5 years old
Give Conference Attendees Something They Can’t Get Online
Meet your conference attendees' educational expectations by helping them apply knowledge—rather than just offering it up. Also: getting…
