Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Meetings / EventsArticleOver 5 years old
Music Licensing for Virtual Events: What You Need to Know
In a world where a live event can be as simple as a few people meeting via videoconference,…
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MembershipArticleOver 5 years old
Which Community KPIs Should Associations Pay Attention to in 2021?
Vanity metrics are nice, but your key performance indicators should focus on the relationship between engagement and business…
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Executive LeadershipArticleOver 5 years old
Weekly Now: Former ASAE CEO John Graham Receives Posthumous Honor
John Graham IV, FASAE, CAE, will be inducted into the Events Industry Council's Hall of Leaders. Also: A…
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Executive LeadershipArticleOver 5 years old
How to Frame the Potential of Leadership Through Design
It’s not just about a pretty picture. Bennie Johnson, executive director of AIGA, discusses how the central concepts…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Should Emphasize Brand Strategy Amid COVID-19
Right now, your brand may be the most visible part of what you do. For that reason, your…
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Marketing / CommunicationsArticleOver 5 years old
Short or Long? What a Content Marketing Expert Says About Word Count
Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing…
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MembershipArticleOver 5 years old
Weekly Now: A Push for More Equitable Telehealth
The American Telemedicine Association launches an equity initiative. Also: The longtime CEO of the U.S. Chamber of Commerce…
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Organizational StrategyArticleOver 5 years old
Four Tips for Helping Boards Navigate Tech
Gaps in board members’ technical knowledge can get in the way of good decision making. Two association tech…
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Conscious InclusionArticleOver 5 years old
Weekly Now: How the NFL Players Association Helped Save the 2020 Season
The football league, working closely with the NFL Players Association, helped to foster a culture of tough COVID-19…
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MembershipArticleOver 5 years old
How Music Icons Are Reinventing Fan Club Membership
Whether you’re into The National, BTS, or Neil Young, artists have aggressively built up fan club concepts that…
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MembershipArticleOver 5 years old
Talking Membership: 25 Terms Every Association Pro Should Know
A glossary of common terms related to membership that will help you keep up in conversations with colleagues,…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of the New Facebook Pages
Facebook is revamping its primary offering for organizations—including associations—this year. Here’s what’s coming and how associations can benefit.
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Apps to Connect Passport, COVID-19 Data Coming Soon
The International Air Transport Association's Travel Pass apps, designed to take complexity out of post-pandemic travel, are on…
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Career DevelopmentArticleOver 5 years old
Five Ways Associations Can Better Serve Late-Career Professionals
Highly experienced and nearing retirement age, members who are far along in their careers deserve focus from the…
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Meetings / EventsArticleOver 5 years old
Four Etiquette Rules for Remote Meetings
Business meetings held in virtual settings come with some familiar rules and some different ones. Be sure you…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: The Case for Drilling Further Into Your Association’s Niche
While niche newsletters are already a hot property outside of the association space, it’s an area where associations…
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Business DevelopmentArticleOver 5 years old
Weekly Now: Pharmacies Have a Plan for Speeding Up Vaccine Distribution
The National Association of Chain Drug Stores pledges that its members can serve up 100 million vaccine doses…
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MembershipArticleOver 5 years old
Why Your Association’s Community-Building Strategy Might Need a Tweak
If your association has been leaning on staff-centered online community engagement tactics, it might not have the effect…
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Business DevelopmentArticleOver 5 years old
Why Subscription Boxes Could be a Smart Quarantine-Era Member Perk
Subscription boxes, once seen as a fading trend, are showing signs of resilience during the COVID-19 era. Associations…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Three Tactics for Adding Automation
Any email marketing program thrives with a little automation. Not sure where to start? Here are three ways…
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Meetings / EventsArticleOver 5 years old
Weekly Now: CES Goes Virtual in 2021
The Consumer Technology Association expects 150,000 attendees at its all-digital CES this week. Also: the cool thing Google…
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Marketing / CommunicationsArticleOver 5 years old
Three Tactics to Make the Most of Influencer Marketing During the Pandemic
Influencer marketing is still going strong at the moment even with the shake-ups of COVID-19, and a thoughtful…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Five Email Trends to Watch in 2021
From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations…
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FundraisingArticleOver 5 years old
Weekly Now: A Push for Vaccinations in Nursing Homes
The American Health Care Association and National Center for Assisted Living has created a toolkit to encourage residents…
