Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Four Social Media Basics to Take Into 2021
It’s easy to get into the weeds when crafting an effective social media approach. But before you get…
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Meetings / EventsArticleOver 5 years old
Weekly Now: What We Unexpectedly Miss About In-Person Meetings
In any other year, swag is something we tend to have too much of—but in 2020, it’s just…
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The Hidden Costs of Poor Cybersecurity Practices
A hacked system or phishing attack can be a huge financial setback for an association. So it’s important…
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MembershipArticleOver 5 years old
Should Your Association Consider Adding a Gen Z Membership Tier?
With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z…
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Career DevelopmentArticleOver 5 years old
Career Setback in 2020? Here’s How to Make 2021 Your Year
If your career hasn’t progressed as you’d hoped in 2020, focus on turning the page in the year…
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MembershipArticleOver 5 years old
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in…
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Marketing / CommunicationsArticleOver 5 years old
Smart Thoughts on Innovation From TEC Virtual 2020
During last week’s virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can…
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Business DevelopmentArticleOver 5 years old
Five Associations That Landed Nondues Revenue in 2020
With strategies as varied as attracting new sponsors to revamping product development, some associations have found innovations in…
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Meetings / EventsArticleOver 5 years old
What Twitch Streamers Can Teach You About Hosting Virtual Events
The gamer-oriented video-streaming network is having a moment in the midst of the COVID-19 crisis, and its engaging…
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Meetings / EventsArticleOver 5 years old
Three Ways to Make Virtual Video Call Backgrounds a Part of Your Next Meeting
Whether as a conversation point or a way to set the tone, virtual backgrounds in apps like Zoom…
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FundraisingArticleOver 5 years old
Weekly Now: #GivingTuesday’s Banner Year
The organizer of the annual charitable holiday says donations surged in 2020. Also: tips for curating content more…
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MembershipArticleOver 5 years old
Five Ways to Help Members Maintain Certifications in 2021
The pandemic has created challenges for professionals who wish to maintain their association certifications. What members need will…
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Meetings / EventsArticleOver 5 years old
Take These Four Winning Elements of 2020’s Meeting Successes Into 2021
As your association starts planning for 2021, check out some of the bright ideas that kept events—virtual, in-person,…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: How Digital Passports Could Help Bring Back Global Travel
The International Air Transport Association is creating a "digital health pass" for global travelers that could allow borders…
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Marketing / CommunicationsArticleOver 5 years old
Thinking of a Podcast? Here Are Four Tips To Do Things Right
The popularity of podcasting means you might have to double down on the strategy when bringing your message…
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OperationsArticleOver 5 years old
Tips for Shoring Up Your Association’s Remote Tech Support
Remote work has drastically changed the way associations use technology, creating new challenges for IT departments. Association tech…
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FundraisingArticleOver 5 years old
Weekly Now: Giving Remains Strong Ahead of Giving Tuesday
A new report from Classy finds that the pandemic is not putting a damper on charitable giving this…
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Marketing / CommunicationsArticleOver 5 years old
Want to Make a Bigger Impact With Email? Send Less Often
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was…
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Executive LeadershipArticleOver 5 years old
How Leaders Can Build Empathy
While having empathy is a key aspect of being a good leader, it’s not intrinsic—but it can be…
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Conscious InclusionArticleOver 5 years old
Weekly Now: Congressional Staffers Push for Diversity Gains
With Congress increasingly reflecting the U.S. population, groups representing congressional staff are pushing for the same among senior…
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Meetings / EventsArticleOver 5 years old
Four Steps to Improve Gender Equity in Remote Meetings
Recent research shows that workplace meetings held remotely often blunt women’s voices. Communication expert Carol Vernon says that…
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Executive LeadershipArticleOver 5 years old
We Asked, You Answered: How Association Leaders Are Engaging in Self-Care
Association leaders emphasize exercise and frequent communication to help with self-care during a time when their teams need…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Fake Traffic on Your Association’s Site
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: Hotels Find a COVID-19 Niche
Hotels around the country are attracting consumers by playing up their productivity value. Also: An association exec reflects…
