Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Conscious InclusionArticleOver 5 years old
Weekly Now: An Oscars Nod to D&I
The Academy of Motion Picture Arts and Sciences reveals new diversity requirements for the Oscars’ Best Picture category—and…
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AdvocacyArticleOver 5 years old
Maximize Your Advocacy Messaging by Focusing on Your Members
There’s a lot going on in the political realm, but zeroing in on your raison d’être—your members—can help…
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Career DevelopmentArticleOver 5 years old
Weekly Now: New Nonprofit Looks to Strengthen the Security Workforce
Two security trade groups join forces to build a nonprofit aimed at boosting employment in the industry. Also:…
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Career DevelopmentArticleOver 5 years old
We Asked, You Answered: 7 Books You’ll Turn to Again and Again
Association pros take inspiration from literary sources—both expected and unexpected—to do their jobs. Here are just a few…
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AdvocacyArticleOver 5 years old
Weekly Now: A COVID-19 Advocacy Success Story in California
The Professional Beauty Association scores a win with its reopening strategy in California. Also: The American Lung Association…
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Marketing / CommunicationsArticleOver 5 years old
One Last Jump Onto the Tech Soapbox
The weekly Associations Now tech blog is going away, though our tech coverage will very much be sticking…
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Meetings / EventsArticleOver 5 years old
The Potential Headache Apple Could Create for Virtual Events
Apple’s recent conflicts over the size of the cut it takes from iOS App Store developers potentially reflects…
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Executive LeadershipArticleOver 5 years old
Lessons from #ASAE20: Technology Is a Leadership Problem, Too
With small teams and big aspirations, association executives need to have a grasp on the way that strategy…
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Career DevelopmentArticleOver 5 years old
Time for a Career Pivot? Four Suggestions for Association Pros
Right now, even with all the disruption caused by the pandemic, you might find yourself looking for a…
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Marketing / CommunicationsArticleOver 5 years old
Four Email Tech Trends to Keep an Eye On
From design concepts to artificial intelligence, there’s a lot going on with email technology these days that could…
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Meetings / EventsArticleOver 5 years old
Months Into Remote Work, Videoconferencing Security Is Getting Better
It took a while, but videoconferences are finally getting more secure. What changed? Here’s where the vital technology…
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Marketing / CommunicationsArticleOver 5 years old
Goodbye Cookies, Hello Trust Tokens? What Online Tracking Tech Could Soon Look Like
Efforts by Google to replace third-party cookies for tracking with new tools, such as “trust tokens,” could have…
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LearningArticleOver 5 years old
Four Reasons Why Remote Workers Need More Cybersecurity Training
The fact is, there is more attack surface than ever when employees work remotely en masse, and a…
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Marketing / CommunicationsArticleOver 5 years old
Report: Nonprofits Spending Less on Marketing Amid COVID-19 Crisis
A report from the Merkle Group finds that most industries are increasing marketing budgets, but nonprofits are an…
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Marketing / CommunicationsArticleOver 5 years old
Broadcasters, League of Women Voters Team Up on Reliable Election Information
In a new initiative, the two organizations are partnering to provide nonpartisan, objective information in an unusual election…
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Career DevelopmentArticleOver 5 years old
Loosen Up: 4 Strategies for a Successful Remote-Work Reset
As the months go on, are you still struggling to manage your remote team effectively? Here are four…
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Career DevelopmentArticleOver 5 years old
The Value of Personal Branding Within an Association
The COVID-19 crisis and the economic shift it has created has put a sharper focus on personal branding…
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Organizational StrategyArticleOver 5 years old
Three Expert Tips on Pandemic Decision-Making
Like it or not, decision-making during a pandemic is complicated, and easy solutions might turn into long-term headaches.…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Association Takes State Fair’s Butter Cow Tradition to Social Media
The Ohio State Fair has been canceled, but the American Dairy Association Mideast is still making room for…
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OperationsArticleOver 5 years old
Cloud Spending Continues to Grow Amid COVID-19. Here’s How to Keep it in Check.
With the shift away from dedicated offices, we’re using more cloud services than before—and likely spending more than…
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Career DevelopmentArticleOver 5 years old
Why Mentoring Matters More During the COVID-19 Crisis
At a time when not much feels certain about the world, having someone in your corner to turn…
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LearningArticleOver 5 years old
Why Reskilling Is An Important Tech Opportunity for Associations in 2020
The idea of reskilling or upskilling was already an emerging trend even before COVID-19. Now it’s more important…
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Marketing / CommunicationsArticleOver 5 years old
Pare Back Your Content: Four Strategies for Content Pruning
Content naturally grows outdated and loses its momentum on search engines—but one way to get your old spark…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Google Offers a Search Console Breakdown
The search engine adds a feature that makes it easier to figure out whether traffic is coming in…
