Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Market Research: Keep Your Head in the Sand
Why knowing everything about the business you're entering isn't always a good idea. Also: how an electronic musician's…
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Meetings / EventsArticleOver 5 years old
Hotel Lobbies: An Office Away From the Office
Need a useful off-premises workspace for your association—or perhaps a place for a really small-scale meeting with your…
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LearningArticleOver 5 years old
Lunchtime Links: How Associations Fill the Education Gap
Can your educational offerings help train workers in necessary specialized skills? Also: Get your attendees' brains working.
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Keep Your Community Active
Trying to keep your community active? One community co-founder offers up his suggestion. Also: The best in event…
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Marketing / CommunicationsArticleOver 5 years old
How To Put Your Twitter Account On Lockdown
With two recent brand-hacking incidents, Twitter is facing rising calls to improve its security. How can you keep…
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Associations Raise Concerns On Foreign Corrupt Practices Act
The Foreign Corrupt Practices Act, a 1970s-era law which the federal government has used more heavily in recent…
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Meetings / EventsArticleOver 5 years old
Good Atmosphere: Setting the Right Tone
A good atmosphere goes a long way at events—especially with the right first impression. Also: why your online…
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MembershipArticleOver 5 years old
Yep, There’s An Association for Meteorite Collectors
Last week's historic Chelyabinsk meteor explosion has caused a sudden interest in meteorites, but without the help of…
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Marketing / CommunicationsArticleOver 5 years old
White House Correspondents Association’s Battle Over Press Access
It may have been a golf game that raised the issue, but according to the White House Correspondents…
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Marketing / CommunicationsArticleOver 5 years old
AARP and Michael Jordan: Embrace Your Celebrity Members
How you can take a few cues from the AARP's warm welcome to Air Jordan. Also: Why you…
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LearningArticleOver 5 years old
Productivity Software: Do We Really Need Office on an iPad?
In recent weeks, the clamoring for Microsoft to move its most popular productivity software to Apple's dominant tablet…
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MembershipArticleOver 5 years old
Building Membership: Don’t Forget the Members You Have
How pushing too much on building membership can alienate the people who you already consider members. Also: The…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: Find a Blue Ocean to Swim In
Feel like you're looking a little similar to your closest competition these days? Rewire how your association works.…
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Marketing / CommunicationsArticleOver 5 years old
Emergency Alert System: Associations React to Zombie Hijack
This week, an unusual hacking incident—warning viewers and listeners of a zombie apocalypse—caught attention online. But according to…
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Meetings / EventsArticleOver 5 years old
Economic Buyers: The Attendees That Matter Most
Not all attendees are created equal, so make sure you pinpoint your economic buyers. Also: How a new…
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Meetings / EventsArticleOver 5 years old
What American Airlines’ Merger With US Airways Means For You
While the deal is backed by airline-related unions and associations, the deal may hit frequent flyers hard—by leading…
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AdvocacyArticleOver 5 years old
Widely-Backed Coalition Pushes Back on Sequestration
On Monday, NDD United, a group that has the backing of thousands of associations, pushed the federal government…
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Marketing / CommunicationsArticleOver 5 years old
Poland Spring: Bad Timing Is Everything, Too
How one live moment could have been a branding victory for one company … if they were manning…
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Business DevelopmentArticleOver 5 years old
Accountable Care Organizations Start Association
The National Association of ACOs, which will represent 60 accountable care organizations nationwide, will focus its efforts on…
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MembershipArticleOver 5 years old
Social Media Roundup: Mix Up Your Membership
Feel like your membership is a little sluggish right now? Try whipping something new together. It might just…
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AdvocacyArticleOver 5 years old
American Bar Association Honors Gay Community
During the American Bar Association’s Midyear Meeting, the group held a ceremony honoring lawyers who champion gay-rights causes…
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Marketing / CommunicationsArticleOver 5 years old
Reinvent Email: Change the Way You Use Your Inbox
Over the past couple of years, we've seen a lot of attempts to reinvent email. But there's a…
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LearningArticleOver 5 years old
EveryBlock’s Lesson: Don’t Strand Your Users
How the abrupt shutdown of EveryBlock, a noted hyperlocal site, caught its users off-guard: Was there a better…
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Horsemeat Crisis: How Associations Are Responding
In recent weeks, reports that beef products have been contaminated with horsemeat have dominated news reports in Europe.…
