Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Report: The Shifting Nature of How Millennials Perceive Causes
A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials…
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Marketing / CommunicationsArticleOver 5 years old
Antismoking Campaign: Fighting Fire With Fire
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look…
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Organizational StrategyArticleOver 5 years old
Macbook Pro: Maybe Macs Aren’t Enterprise Machines After All
Like many of the company’s longtime users, IT pros have looked skeptically at Apple’s newest MacBook Pro, which is a…
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Marketing / CommunicationsArticleOver 5 years old
Foot Traffic, Online Traffic Stay Strong on Black Friday
The National Retail Federation, in its annual Thanksgiving-weekend wrap-up, says that although a little less was spent than…
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Marketing / CommunicationsArticleOver 5 years old
SD Association Launches Speedy New Standard for Smartphones
With Android smartphones requiring faster microSD cards to support advanced new features, the SD Association stepped up to…
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FundraisingArticleOver 5 years old
Monday Buzz: Associations Embrace #GivingTuesday
Associations far and wide are getting in on the #GivingTuesday fun—check out a few examples. Also: How one…
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AdvocacyArticleOver 5 years old
Trade Groups Breathe Easier After Overtime Rule Blocked
The Labor Department overtime rule, which would have significantly expanded the number of people eligible to receive overtime—and…
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After Scandal, Egyptian Cotton Group Tightens Linen Scrutiny
In the months since Target found that a supplier was selling bedsheets that falsely claimed to be 100…
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OperationsArticleOver 5 years old
Report: Most Employers Giving Time Off This Thanksgiving
A new report indicates that most employees will be enjoying a long weekend, and those who do have…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Win Over Busy Members
It’s not easy to get busy members to take a breath that's long enough to read what you…
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Don’t Ignore the New Top-Level Domains
For years, revamped top-level domains have been promised as the new frontier in branding online, and they’re nearly…
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AdvocacyArticleOver 5 years old
Diabetes Group Launches Campaign Over High Insulin Prices
With research showing that the price of lifesaving insulin has increased by more than 200 percent over an…
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OperationsArticleOver 5 years old
Associations Project Uptick in Thanksgiving Travel
Whether on the highways or in the sky, travelers will see a surge in traffic during one of the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Giving Tuesday’s Getting Close
If you’re taking part in Giving Tuesday this year, make sure you have all your ducks in a…
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AdvocacyArticleOver 5 years old
How the Brewers Association Is Helping Members Recover Lost Kegs
The Brewers Association wants the public to know that kegs are expensive, and that keeping them after you’re…
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AdvocacyArticleOver 5 years old
Associations Criticize Visa Over Flawed EMV Rollout
In the wake of new guidance from the Federal Reserve, which suggests Visa’s implementation of EMV may be…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Don’t Stress Out Your Members
Take care when communicating with your members during the stressful final weeks of the year. Also: Airbnb expands…
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Organizational StrategyArticleOver 5 years old
Public Relations Society Eyes New Strategy Framework
In its new three-year framework, the Public Relations Society of America doubles down on collaborations and thought leadership…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Treat Phone Calls Like Emails
Listen, a new iOS app, gives you a phone number that works just like an inbox. Also: How long…
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AdvocacyArticleOver 5 years old
Apple Puts Fingerprint on Nonprofit Space With Apple Pay Changes
The iPhone maker is working with two dozen charities to launch instant payments that take advantage of Apple…
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AdvocacyArticleOver 5 years old
Groups Join CDC to Push Smart Use of Antibiotics
Get Smart About Antibiotics Week, an annual event put on by the Centers for Disease Control and Prevention,…
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MembershipArticleOver 5 years old
Linux Foundation Gets a Surprising New Member: Microsoft
The software giant, which was once strongly opposed to the concept of open-source software but has since shifted…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: The Holiday Party Is Making a Comeback
After years of low-key holiday seasons, many organizations are starting to hold holiday parties again—and are spending more…
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Career DevelopmentArticleOver 5 years old
National Coffee Association: A New Perk
The National Coffee Association launches a career center for people who see a future in roasted-bean juice—and for…
