Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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Marketing / CommunicationsArticleOver 5 years old
How Detroit Got Its Groove Back
The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two…
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Marketing / CommunicationsArticleOver 5 years old
Brought to You By: Cocktails
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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AdvocacyArticleOver 5 years old
Association Puts a Face on the Effects of Sequestration
The National Head Start Association helped create a new photo exhibit that documents the impact of federal budget…
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Marketing / CommunicationsArticleOver 5 years old
Should You Dignify Rude Comments With a Response? Probably
When posting content online, be it on a website, social media, or blog, you open yourself up to…
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AdvocacyArticleOver 5 years old
National Federation of the Blind: Make K-12 Assessments Accessible
The National Federation of the Blind is suing the maker of a K-12 standardized assessment, saying the organization…
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FundraisingArticleOver 5 years old
Will Studying Fido’s OCD Lead to Earlier Autism Diagnoses?
The American Humane Association is partnering with several research organizations to gain new insights into autism by analyzing…
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Marketing / CommunicationsArticleOver 5 years old
Study Reveals How to Rein in Rude Online Commenters
New research demonstrates that having a person interact with online commenters can help reduce vitriol.
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AAA Issues Consumer Privacy Rights For Drivers
With more automakers incorporating technologies that collect and transmit data from cars, the association recently released guidelines to…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Roundup: How Associations Are Reinventing Themselves
Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you—plus…
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Business DevelopmentArticleOver 5 years old
New Faith Travel Association Sets Sail
A new travel industry group will help serve professionals in the growing religious tourism market, where trips often…
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Marketing / CommunicationsArticleOver 5 years old
Email More Effective Than Social Media at Attracting Customers
New data from McKinsey & Company found that although email use is declining, it is still significantly more…
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Marketing / CommunicationsArticleOver 5 years old
Tell Your Story Visually With an Infographic
An infographic can be an engaging, impactful alternative to written content. But what goes into a compelling data…
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AdvocacyArticleOver 5 years old
Associations Mark 50th Anniversary of Landmark Smoking Report
Half a century after a pivotal public health report was issued, associations honored its role in reducing the…
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AdvocacyArticleOver 5 years old
Reptile Group Sues U.S. Government Over Snake Ban
The United States Association of Reptile Keepers is suing the Interior Department over its ban on importation of…
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Meetings / EventsArticleOver 5 years old
Happy 100th to the Car Wash! How One Association Is Celebrating
As the car wash celebrates a major milestone this year, the industry’s association is marking the anniversary with…
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Marketing / CommunicationsArticleOver 5 years old
Anxiety: Why Keeping Calm May Not Help You Carry On
New research found that perking yourself up before a big presentation or speech may be more helpful in…
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Career DevelopmentArticleOver 5 years old
Economic Association Head: Key to Fixing Wage Gap Is Flexibility
The gender gap in pay could be narrowed if more employers allowed people to work more flexible schedules,…
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AdvocacyArticleOver 5 years old
New Nonprofit Hopes to Bolster Animal Safety in Movies
A group set to launch this month says it will improve upon the American Humane Association’s “No Animals…
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Marketing / CommunicationsArticleOver 5 years old
Two in One: AARP Streamlines Publications Into One iPad App
The association is now offering a single app where readers can go for magazine features and news, as…
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Associations Settle Antitrust Charges Stemming From Ethics Codes
Facing complaints from the Federal Trade Commission, two professional associations agreed to eliminate provisions from their codes of…
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Career DevelopmentArticleOver 5 years old
Should You Judge a Job Applicant By a Personality Test?
No, according to the publisher of the Myers-Briggs Type Indicator assessment, which says using the test for hiring…
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GovernanceArticleOver 5 years old
Governors’ Group New Online Tool Helps Preserve ‘Crucial Habitats’
The new tool, released by the Western Governors’ Association, was designed to reduce conflicts and ensure greater consideration…
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Meetings / EventsArticleOver 5 years old
Massachusetts Convention Center Authority to Produce Its Own Events
Rather than be a loss leader, relying on economic stimulus that meetings and events bring to Boston, the…
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LearningArticleOver 5 years old
Report: 90% of Associations Use Technology to Enhance Learning
Associations that implement a strategic approach to incorporating technology into learning report more revenue gains, according to a…
