Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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Career DevelopmentArticleOver 5 years old
What Do Personality Tests Actually Measure?
A new personality test created by the American Marketing Association aims to help marketers get ahead in their…
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Career DevelopmentArticleOver 5 years old
Job Interviews Via Video
With more and more organizations turning to telework and virtual office setups, it's not surprising that some organizations…
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Career DevelopmentArticleOver 5 years old
New Job Search: Landing a Job In The Digital Age
If you’re searching for a new position and bouncing from job board to job board, you may be…
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AdvocacyArticleOver 5 years old
Association to CDC: Include Hearing Loss in Disability Survey
The Hearing Loss Association of America is requesting a meeting with CDC and White House officials to address…
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Conscious InclusionArticleOver 5 years old
CompTIA Releases New Video Encouraging Girls to Explore IT
The video is the latest resource to come out of the IT industry group’s push to get more…
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Marketing / CommunicationsArticleOver 5 years old
What Makes a Marketing Email Go Viral?
Want more people to forward the emails your association sends? A new study highlights the elements of viral…
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AdvocacyArticleOver 5 years old
American Cancer Society Maps Cancer’s Toll on America
To assist in its advocacy efforts, the American Cancer Society is mapping cancer mortality rates and state legislative…
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AdvocacyArticleOver 5 years old
Growth In Women-Related Cannabis Groups
The number of women entrepreneurs in the marijuana industry is on the rise. So too are the number…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … Waze App
This community-based traffic and navigation app allows drivers to share real-time traffic and road information to save each…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Created Its Own Ad Agency
Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to…
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LearningArticleOver 5 years old
Association Aims to Boost Community College Grad Rates
A group representing community colleges is working to create more defined pathways to career or further education in…
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Career DevelopmentArticleOver 5 years old
Lack of Work-Life Benefits Hurts Employee Performance
A new report shows that in the absence of benefits intended to assist employees to care for family…
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Career DevelopmentArticleOver 5 years old
Five Lessons For Women To Help Close The Confidence Gap
The confidence gap, specifically as it relates to women, was main stage at one of the 2015 ASAE…
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Organizational StrategyArticleOver 5 years old
Think Like a Futurist: Identify Trends Affecting Your Association
Sheryl Connelly, Ford Motor Company's manager of global trends and futuring, shared some advice on pinpointing trends at…
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LearningArticleOver 5 years old
Two Ideas Associations Can Borrow From the Corporate World
Take a look at how a couple of companies are getting rid of performance reviews and incentivizing hackers…
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Meetings / EventsArticleOver 5 years old
Study: One in Three Nights Booked Outside Room Blocks
Newly released industry-wide research provides meeting planners, hotels, and destination marketers with additional variables to consider when measuring…
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AdvocacyArticleOver 5 years old
Global Spotlight: Disaster Relief for Nepal Earthquake Victims
Groups step up to help Nepal’s earthquake victims.
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Career DevelopmentArticleOver 5 years old
Tech Memo: Virtual Interview
Hiring via video makes remote feel face-to-face.
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LearningArticleOver 5 years old
Brought to You By… Tires
In sometime surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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Marketing / CommunicationsArticleOver 5 years old
The American Geophysical Union Uses Data to Dig Up Experts
To identify and locate scientific experts among its database of earth and space scientists, AGU is turning to…
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Marketing / CommunicationsArticleOver 5 years old
Report: Social Media as a News Source Is On The Rise
A new study from Pew found the percent of Americans getting news through social media is continuing to…
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AdvocacyArticleOver 5 years old
Should New York City Cap The Number of Uber Drivers?
After New York City’s mayor and city council dropped legislation that would have put a cap on the…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Telling Their Stories
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it…
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Organizational StrategyArticleOver 5 years old
Meeting Location Bids: Strategy Matters More Than Looks
A city’s aesthetic appeal and attendee experience are far less important than achieving an organization’s mission when choosing…
