Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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AdvocacyArticleOver 5 years old
Bottled Water Industry Wants to Bring Back Sales In National Parks
Katie Bascuas ·
The International Bottled Water Association applauded recent action in Congress that could end a ban on the sale…
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AdvocacyArticleOver 5 years old
Associations: Help Federal Employees hit by OPM Data Breach
Katie Bascuas ·
A host of associations are speaking out about the two recent Office of Personnel Management data breaches affecting…
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Business DevelopmentArticleOver 5 years old
Studio, Theaters Reach Deal Affecting Movie Release Windows
Katie Bascuas ·
As part of a new deal that’s being applauded by the National Association of Theater Owners, movie buffs…
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OperationsArticleOver 5 years old
The New World of Mobile Device Management
Katie Bascuas ·
With the proliferation of mobile devices in the workplace, security concerns have also arisen. Here’s a look at…
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AdvocacyArticleOver 5 years old
Groups Call For Greater Inclusion of Females in Medical Research
Katie Bascuas ·
The Society for Women’s Health Research and the Endocrine Society are briefing Congress this week on the importance…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Strategy in China
Contributed by Katie Bascuas ·
While associations in China can't make use of popular social networking sites like Facebook, Twitter, and YouTube, which…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Capitalizes On Health Benefits of Playtime
Katie Bascuas ·
The Toy Industry Association recently launched a new initiative touting the benefits of playtime outside of fun and…
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AdvocacyArticleOver 5 years old
Sailing Industry to Brazil: Clean Polluted Waters Before 2016
Katie Bascuas ·
Two groups with an interest in sailing are speaking out about heavy pollution in Rio de Janeiro’s Guanabara…
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OperationsArticleOver 5 years old
Going Digital Can Refresh Old Content
Contributed by Katie Bascuas ·
Associations Now: Why should associations consider document conversion? Gross: One reason is that associations are sitting on a…
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Marketing / CommunicationsArticleOver 5 years old
Associations’ Social Media Confidence Grows
Katie Bascuas ·
A new report on social media use among associations shows they have grown increasingly more comfortable in using…
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Organizational StrategyArticleOver 5 years old
Study: Employee Recognition May Help Alleviate Turnover
Katie Bascuas ·
A new survey of HR professionals found that employee turnover and engagement remain top challenges, yet certain staff…
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Marketing / CommunicationsArticleOver 5 years old
Aluminum Association’s New Office Reflects Its Industry
Katie Bascuas ·
When its lease was up, the Aluminum Association decided to seek out a new office space that would…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Content Counts, New Study Shows
Katie Bascuas ·
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of…
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Meetings / EventsArticleOver 5 years old
Study: Meeting Tech Trends Get More Advanced in 2015
Katie Bascuas ·
The International Association of Conference Centres recently revealed a list of the top-10 meetings-related technology trends that are…
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AdvocacyArticleOver 5 years old
When Love Hurts: AARP Cracks Down on Romance Scams
Katie Bascuas ·
The association is asking online dating sites to help better protect their users from internet fraud by doing…
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OperationsArticleOver 5 years old
Lessons From a Cyberattack
Contributed by Katie Bascuas ·
One Sunday in late January, Dave Grulke got an email that no organizational leader wants to receive. That…
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GovernanceArticleOver 5 years old
BoardReady Card Deck: CSAE Puts Its Cards On the Table
Katie Bascuas ·
As part of ongoing work to improve its business model, the association went out on a limb and…
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OperationsArticleOver 5 years old
Cyberattacks Hit Nearly 70 Percent of Businesses in Last Year
Katie Bascuas ·
Almost seven out of 10 businesses experienced some kind of cyberattack last year, according to a survey of…
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AdvocacyArticleOver 5 years old
With FAA Reauthorization Looming, Groups Speak Out
Katie Bascuas ·
Two groups with a stake in travel and aviation called on Congress last week to consider several factors…
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Career DevelopmentArticleOver 5 years old
Ready To Move Up The Career Ladder? Here’s Some Advice
Katie Bascuas ·
Thad Lurie, CAE, COO at EDUCAUSE, and David DeLorenzo, CAE, associate executive director at the American Urological Association,…
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Meetings / EventsArticleOver 5 years old
Study: Millennial Meeting Planners Value the Bottom Line
Katie Bascuas ·
A new survey of meeting planners looks at some of the generational differences that are influencing how they…
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Marketing / CommunicationsArticleOver 5 years old
One Equation and Five Tips for More Effective Content Marketing
Katie Bascuas ·
How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words…
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Marketing / CommunicationsArticleOver 5 years old
This Association Has Found the Secret to Social Success in China
Katie Bascuas ·
Learn how the Institute of Management Accountants is tackling social media in China.
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OperationsArticleOver 5 years old
How to Learn From an Association Cyberattack
Katie Bascuas ·
Lessons from an association cyberattack.