Author
Lisa Boylan
Lisa Boylan is a former senior editor of Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Delivering Value Virtually With Video
A shortage of opportunities for face-to-face interactions has created obstacles for associations in conveying membership value, but it…
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Executive LeadershipArticleOver 5 years old
How Leaders Make Remote Work Succeed
Spontaneity, empathy, and reading the (virtual) room have helped CEOs keep their teams engaged and connected during an…
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Executive LeadershipArticleOver 5 years old
Empathy and Self-Care as Leadership Skills
In a year that tested everyone’s mettle, the most successful leaders not only steered their organizations through daunting…
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Executive LeadershipArticleOver 5 years old
The Evolution of Board Selection
A once-stodgy process mired in secrecy and old-school tactics, board selection done well is now focused on competencies,…
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Executive LeadershipArticleOver 5 years old
Keys to Managing Your Board—Without the Boardroom
Managing a remote board requires a streamlined approach to virtual meetings that involves more pre-work, limits on presentations,…
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AdvocacyArticleOver 5 years old
Beer Distributors Aid in Combating Human Trafficking
National Slavery and Human Trafficking Prevention Month, observed in January, has spurred groups whose members are well positioned…
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MembershipArticleOver 5 years old
Membership Pro Tip: Offer Bite-Size Engagement
Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International…
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MembershipArticleOver 5 years old
How to Boost Membership by Emphasizing Value Over Networking
One of the biggest challenges associations continue to face is the inability to offer members face-to-face networking opportunities.…
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LearningArticleOver 5 years old
Membership Pro Tip: On-Demand Webinars
A new membership type responds directly to member needs by providing affordable education options when they need them…
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MembershipArticleOver 5 years old
Membership Renewals, Value, and Messaging in 2021
Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating…
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Conscious InclusionArticleOver 5 years old
New DEI Task Force Aims for Cultural Shift in Electrical Trades
The National Electrical Contractors Association formed a DEI task force to promote a more inclusive environment, fill a…
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MembershipArticleOver 5 years old
Membership Pro Tip: Member Orientation Webinars
A series of recorded member orientation webinars helps introduce an association to members who don’t typically come to…
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MembershipArticleOver 5 years old
Three Ways to Boost Membership Renewal With Video
Looking for ways to increase membership renewal in 2021? Sounds like a plan. And adding video to that…
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MembershipArticleOver 5 years old
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that…
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Marketing / CommunicationsArticleOver 5 years old
Top Holiday Tips From Associations
As a year like no other in memory wraps up, associations offer some great and COVID-safe ways to…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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Career DevelopmentArticleOver 5 years old
Four Ways to Combat End-of-Year Burnout
As a tumultuous year comes to a close, reckoning with burnout is understandable. A productivity expert offers some…
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MembershipArticleOver 5 years old
Short, Low-Cost Videos Show Members Benefits—and Value
Sometimes if you can see how to do something, it makes it much easier. The American Concrete Institute…
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Marketing / CommunicationsArticleOver 5 years old
‘Lizard Brain’ Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises…
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Career DevelopmentArticleOver 5 years old
Career Resources Keep Members Engaged in Tough Times
Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates…
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Meetings / EventsArticleOver 5 years old
Associations Turn to 2021 Event Decisions, Leaning Heavily on Digital
Associations are beginning to announce event plans for next year, holding steady with virtual meetings at least for…
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Career DevelopmentArticleOver 5 years old
COVID Silver Linings: Something New
Before the pandemic, we all dreamed about what we’d do with more time. Then we finally had more…
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MembershipArticleOver 5 years old
A Concierge Approach to Enhancing the Member Experience
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based…
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AdvocacyArticleOver 5 years old
Association Aims to Boost Breweries on Small Brewery Sunday
As small businesses face uncertainties, the Brewers Association is generating support for small breweries to help them maintain…
