Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Organizational StrategyArticleOver 5 years old
Is it Time to Recession-Proof Your Association?
Economic signals suggest some belt-tightening may be on the agenda for 2019. Lessons from the last recession may…
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MembershipArticleOver 5 years old
How’s Your Pricing Strategy?
Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where…
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Executive LeadershipArticleOver 5 years old
Why Association Leaders Need to Be Tech Leaders
The problems that association members face are increasingly rooted in technology. Execs will need to root their solutions…
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MembershipArticleOver 5 years old
Name Your Price: The Challenges of Pricing for Associations
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you…
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AdvocacyArticleOver 5 years old
How Produce Associations Responded to the Romaine Crisis
Federal agencies’ response to the outbreak upset growers. Associations responded to get shelves restocked quickly.
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MembershipArticleOver 5 years old
Why You Need a Pricing Strategy
Time will erode the value of most things if you don’t maintain them. Your car. Your home’s roof.…
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AdvocacyArticleOver 5 years old
How the Construction Industry Connected With Voters on the Move
Associated Builders and Contractors used Google’s Waze app as part of its get-out-the-vote efforts for last month’s midterm…
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Organizational StrategyArticleOver 5 years old
Can Staff and Boards Work Together?
The best advice is to keep them separate. But in a time of transition, one CEO found value…
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Executive LeadershipArticleOver 5 years old
What Executive Teams Need Now
Effective teams demand flexibility and creative thinking now. It’s possible for CEOs to hire for that—if they demonstrate…
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Organizational StrategyArticleOver 5 years old
The Value of Sharing Your Failures
A new study reports that nonprofit leaders try to keep a tight lid on programs that don't work.…
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Career DevelopmentArticleOver 5 years old
Why It’s Time to Move Millennials Into Leadership
The generation isn’t as thick with job-hoppers as the stereotype suggests, but a new study signals increasing impatience.…
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Meetings / EventsArticleOver 5 years old
Manage the Meetings Data Deluge
A ssociations have more meetings data at their disposal than ever, which is both a blessing and a curse.…
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AdvocacyArticleOver 5 years old
AAAS’ New Climate-Change Advocacy Strategy: Think Local
Stymied by a White House averse to addressing manmade climate change, the science group has launched a program…
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Conscious InclusionArticleOver 5 years old
Asset Managers Group Kicks Off D&I Initiative
The Diversity Project, modeled after a similar UK effort, is meant to close some very wide gender and…
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Organizational StrategyArticleOver 5 years old
Kidney Disease Group Announces Roadmap for Innovative Treatments
The American Society of Nephrology is trying to look past dialysis for kidney disease patients, and wants outside…
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Executive LeadershipArticleOver 5 years old
How to Keep an Executive Team on Track
Associations are most effective when the C-suite works together, but a recent study suggests divisiveness abounds. Shaking up…
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GovernanceArticleOver 5 years old
Lessons From a CEO’s (Very) Brief Tenure
Mary Bono’s four-day stint as interim CEO of USA Gymnastics puts a spotlight on the need for close…
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AdvocacyArticleOver 5 years old
Medical Students’ Group Launches “Med Out the Vote” Campaign
With the help of a partner and cosponsors, the American Medical Student Association wants to get members registered…
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Marketing / CommunicationsArticleOver 5 years old
The Partnership That Built a Better Disaster-Response Database
The new Disaster Response Alliance builds on the expertise of two associations representing building professionals.
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Meetings / EventsArticleOver 5 years old
The Value of Leading With Meetings Data
Your events can tell you a lot about attendees’ habits now, thanks to robust analytics. But they also…
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Marketing / CommunicationsArticleOver 5 years old
How to Master Social Media Strategy Today
On January 11, Facebook sent a shudder through the collective association world with an announcement that it was…
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Meetings / EventsArticleOver 5 years old
How Meeting Planners Can Manage the Data Deluge
Meeting planners can track more information than ever about attendees. That data can help you understand where your…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Maintain Their Social Media Prowess
From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the…
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Conscious InclusionArticleOver 5 years old
How Two Associations Built Diverse Boards
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity.
