Author
Raegan Johnson
Raegan Johnson is a contributor to Associations Now.
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FundraisingArticleOver 5 years old
Monday Buzz: End-of-Year Fundraising Momentum
As 2017 comes to a close, here are a few smart ways to keep people donating. Also: Make…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Biggest Marketing Failures of 2017
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Patreon Walks Back Fee Changes
After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes…
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MembershipArticleOver 5 years old
Wednesday Buzz: Why Aren’t Your Members Engaged?
Before you try a bunch of new tactics to boost your online community engagement metrics, you need to…
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Executive LeadershipArticleOver 5 years old
Tuesday Buzz: Lead Like a Founder
As an association executive, you may not think of yourself as a founder, but Harvard Business Review argues…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Greta Gerwig’s Lesson on Asking for a Favor
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us…
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Executive LeadershipArticleOver 5 years old
Friday Buzz: Leadership Traits Employees Trust
Inspiring trust in your employees doesn’t have to be complicated. Simply displaying a few key traits can go…
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MembershipArticleOver 5 years old
Thursday Buzz: Cultivate a Sense of Belonging
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: how…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Marketing Word of the Year
“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Has “Millennials” Gone Too Far?
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Finding the Spark in Social Media Again
If social media delivers you more doom and gloom than inspiration, check out these tips for rediscovering the…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Re-Signing Event Sponsors
Don’t miss these tactics for getting event sponsors to re-sign for next year. Also: The key to employing…
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LearningArticleOver 5 years old
Wednesday Buzz: Smart Leaders Embrace New Tech
Tech poses a serious threat to many industries, but an Entrepreneur writer says to lean into it. Also:…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Attention-Grabbing Tactics for Mobile Addicts
One of the biggest challenges event professionals face is figuring out how to keep the attention of people…
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MembershipArticleOver 5 years old
Monday Buzz: Mapping Your Membership Journey
Designing a membership journey map will help your group better understand what your members go through when interacting…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Where Email Marketing Is Headed
How will email marketing change in the future? Don't miss the email marketing trends that every marketer needs…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: 2018’s Biggest Tech and Demographic Trends
Five trends to keep in mind when it comes to improving your organization’s technology and fundraising. Also: the…
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MembershipArticleOver 5 years old
Friday Buzz: Empathy for Remote Workers
Empathy is vital when it comes to managing a team of remote employees. Also: how a change in…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: The Best Ways to Liveblog Events
Liveblogging is a great way to connect and engage with event attendees and your targeted audience. Also: How…
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MembershipArticleOver 5 years old
Wednesday Buzz: Membership Brainstorming Prompts
As you think about how to serve members better, consider this series of prompts to help improve your…
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FundraisingArticleOver 5 years old
Tuesday Buzz: Steps for Creating Email Drip Campaigns
Drive more potential donors to action by using an email drip campaign. Also: how a Snapchat scavenger hunt…
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MembershipArticleOver 5 years old
Membership Research: Quantitative Needs Qualitative
Why your membership research needs to go beyond the survey. Also: CarMax’s clever response to a viral video.
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MembershipArticleOver 5 years old
Thursday Buzz: Rethinking Nondues Revenue
Associations shouldn’t put all of their revenue channels into the membership basket, but your organization could probably be…
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LearningArticleOver 5 years old
Wednesday Buzz: Getting Ready for 2018
Don’t let a harried year-end stop you from starting off the new year on the right foot. Also:…
