Author
Raegan Johnson
Raegan Johnson is a contributor to Associations Now.
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: How Smartphones Are Driving Internet Growth Globally
More than a quarter of a billion people first got online last year in part thanks to their…
-
Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Better Ways to Break the Ice
Your meeting icebreakers may not be doing enough to close the distance between attendees. Also: Before you worry…
-
Meetings / EventsArticleOver 5 years old
Monday Buzz: Is a Quest for Engagement Leading to Burnout?
Are your most highly engaged workers also your most stressed? Also: Ban these buzzwords from your next internal…
-
MembershipArticleOver 5 years old
Thursday Buzz: Do You Have a Membership Blind Spot?
Avoid turning away potential members by making sure you’re asking prospects about their needs and interests. Also: So…
-
Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Condé Nast, Event App Publisher?
Condé Nast expands its event industry footprint by launching its own event concierge software. Also: A few things…
-
MembershipArticleOver 5 years old
Tuesday Buzz: Boost Retention and Reduce Churn
Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Make New Moves on Social Media
Refresh your social strategy by experimenting with exciting new features from social platforms. Also: Seemingly harmless leadership habits…
-
Meetings / EventsArticleOver 5 years old
Thursday Buzz: Marriott Cuts Commissions on Group Bookings
The hotel chain says reducing commissions will allow it to make greater investment in meeting products and services. …
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: An Association for Couch Potatoes
Forget the gym. Germany’s Sofa Sports Association says you can get in shape at a local pub. Also:…
-
Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Give Young Members Their Own Group
Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just…
-
Meetings / EventsArticleOver 5 years old
Friday Buzz: How Do You View Conference Attendees?
A flashy conference may not be meeting your members’ expectations if they approach conferences as explorers and not…
-
Organizational StrategyArticleOver 5 years old
Thursday Buzz: Accountability the Right Way
Accountability is important for any organization, but the way you go about generating it can make a huge…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: 2018 Trends That Will Affect Associations
SmithBucklin releases a new report that offers up insights and 2018 trends that associations should keep top of…
-
Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Rethinking Writing for Personas
Personas may not be helpful for writers. Here’s a better way to think about writing for your target…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Turns Its Back on Publishers
Facebook is making major changes to the news feed that will most likely affect the organic reach of…
-
Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Opposing Ways to Revitalize Stale Brands
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how…
-
LearningArticleOver 5 years old
Wednesday Buzz: Online Learning Trends You Need to Know
The latest digital educational trends may make you rethink your membership offerings. Also: notes on a blackout at…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Make the Best of Twitter in 2018
Should nonprofits leave Twitter in the dust of 2017? Beth Kanter says key features mean the platform still…
-
Organizational StrategyArticleOver 5 years old
Monday Buzz: Why Negative Feedback Backfires
A study touted in the Harvard Business Review sheds new light on the value (or lack thereof) of…
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Engagement Scores for the Real World
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Add Audio to Your 2018 Marketing Strategy
Audio marketing has evolved far past radio spots. Learn some tips to integrate audio into your marketing strategy.…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons From Amazon’s Rose Parade Parody
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke.…
-
Organizational StrategyArticleOver 5 years old
Wednesday Buzz: Build a Strategy for Bad Press
These steps can help your nonprofit navigate negative press. Also: The four types of leaders who create the…
-
Meetings / EventsArticleOver 5 years old
Tuesday Buzz: What a Social Response Team Does for AARP
AARP puts in an incredible amount of effort to respond to all Facebook comments, and it pays off…
