Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Despite Winter Wallop, Shows Must Go On
Record-breaking snow and subzero temperatures make things tricky for attendees. Yet it’s not keeping associations or venues from…
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Meetings / EventsArticleOver 5 years old
Meetings Study: Destination Drives Current and Future Attendance
A new study shows that a destination greatly factors into an attendee’s decision to go to a meeting—and…
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Meetings / EventsArticleOver 5 years old
Trends Watch: How Do Travel Megatrends Affect Association Meetings?
Skift magazine identified 12 key megatrends defining travel in 2015 that also play a role in how association…
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Meetings / EventsArticleOver 5 years old
What Ideas Can Your Meeting Steal From the Super Bowl?
Your association’s meeting may not attract 100 million attendees like the Super Bowl, but you can still add…
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Meetings / EventsArticleOver 5 years old
Sponsorships: What Do Meeting Organizers and Exhibitors Want?
Many association meetings wouldn’t be successful without sponsors. A new study reveals what sponsors and organizers are looking…
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Meetings / EventsArticleOver 5 years old
What Can You Learn From Your Non-Attendees?
Of course you want feedback from your conference attendees, but there also may be lots of value in…
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Meetings / EventsArticleOver 5 years old
Meeting Registration: It Goes Beyond Process
Registration for meetings and events is about more than the process. It’s also about what’s included, the price,…
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Meetings / EventsArticleOver 5 years old
4 Resolutions for Association Meetings in 2015
A new year often means new resolutions. Based on 2014 successes and trends, here are some things the…
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Meetings / EventsArticleOver 5 years old
Who’s Who? Networking Ideas for Meetings and Events
People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is…
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LearningArticleOver 5 years old
Does Your Association Need a Mobile Learning Strategy?
Many of your traditional onsite learners have also turned to e-learning in the past few years. But now…
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Business DevelopmentArticleOver 5 years old
New Money: Rising Tide
More business for members, more revenue for you.
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Meetings / EventsArticleOver 5 years old
Meetings Analytics: Hearing Voices
The next big thing in meetings analytics could be a voice-tracking tool.
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Meetings / EventsArticleOver 5 years old
Destination: San Diego
California’s second-largest city boasts great weather, a waterfront convention center, and lots of outdoor spaces.
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Meetings / EventsArticleOver 5 years old
Why Every Meeting Could Use Some Editing
You may hear the word “editing” and think it only applies to communications and writing. But the truth…
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Meetings / EventsArticleOver 5 years old
Trends Report: What Could 2015 Look Like for Association Meetings?
It’s never too early to start thinking ahead when it comes to conferences and events. Here’s what a…
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Meetings / EventsArticleOver 5 years old
The Power of Personalization
Your meeting attendees don’t want to feel like they’re just merely another name to add to your attendee…
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Meetings / EventsArticleOver 5 years old
Meeting Planners’ Worst Nightmares
What if your bad dreams or worst-case scenarios actually happen? In the spirit of today’s ghoulish holiday, a…
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Meetings / EventsArticleOver 5 years old
Ebola: How the Meetings Industry Is Responding
When you first hear Ebola, you may not think of meetings. But heightened anxiety levels may leave attendees…
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Meetings / EventsArticleOver 5 years old
4 Ideas From Chicago Ideas Week
This weeklong event brings together thought leaders and attendees in hopes of creating change and measurable results. Even…
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Meetings / EventsArticleOver 5 years old
Technology Gap: Are Meeting Planners and Attendees on the Same Page?
A new report reveals the similarities and differences in attendee and planner expectations across three areas of technology:…
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MembershipArticleOver 5 years old
New Money: Bet on Membership Benefits
How can your association select offerings to grow membership and revenue? Focus on member retention.
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Marketing / CommunicationsArticleOver 5 years old
Meetings Memo: Personal Agenda
Power your conference marketing with personalization.
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Marketing / CommunicationsArticleOver 5 years old
Skip the Sales Pitch: How Destinations Can Leverage Content Marketing
Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor…
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Meetings / EventsArticleOver 5 years old
Goodbyes Are Hard: How to End a Conversation on the Tradeshow Floor
A lot of talk around meetings and conferences is how to start and engage in conversations with attendees,…
