Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Green Meetings for the Win
In a belated celebration of Earth Day, some new and unique ways association meeting planners and tradeshow exhibitors…
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Meetings / EventsArticleOver 5 years old
Say Cheese: Instagram at Meetings
Snapping photographs that capture the excitement of a meeting is not an easy task. Could getting meeting attendees…
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Meetings / EventsArticleOver 5 years old
Planners Beware: Be on the Lookout for Room Block Pirates
Unofficial housing companies use various tactics to woo meeting attendees to book outside the official room block, causing…
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Meetings / EventsArticleOver 5 years old
Fitness Time: Make Your Next Event Healthier for Attendees
Is your conference as healthy as it could be? A fitness or wellness challenge at your next event…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Revamp Your Association’s Sales Efforts
Give your members the content they need and have your suppliers be the content experts, and everyone wins—association…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Wisdom of the Crowdsourced Crowd
How one association crowdsourced its conference agenda.
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Meetings / EventsArticleOver 5 years old
Destination: Montreal
Canada's second-largest city, Montreal, features European flavor and venues that will up your meetings game.
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Meetings / EventsArticleOver 5 years old
Could a Student-Run Session or Event Benefit Your Association?
Cornell University lets its Hotel School students plan and execute a weekend-long conference for leading hospitality professionals. What…
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Meetings / EventsArticleOver 5 years old
Lessons in Event Planning From a Rock Concert
Every planner wants his or her next meeting to have the same hype and entertainment value as a…
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Meetings / EventsArticleOver 5 years old
What Could Your Next Conference Go Without?
There are staples to most association meetings: networking receptions, breakout sessions, and keynoters, to name a few. But…
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Meetings / EventsArticleOver 5 years old
The Future Looks Bright for International Meetings
There’s good news on the international association meetings front. Increased budget and higher attendance numbers are predicted, according…
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Marketing / CommunicationsArticleOver 5 years old
Destinations Experiment With New Marketing Efforts
A look at how three U.S. destinations have unveiled new promotional campaigns to attract leisure and business travelers,…
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Meetings / EventsArticleOver 5 years old
Lessons from Arizona: Meetings and Controversial Legislation
While Arizona’s governor vetoed the controversial bill that would have allowed businesses to use religious beliefs to refuse…
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Meetings / EventsArticleOver 5 years old
Won’t You Be My (Tradeshow) Neighbor?
You may have secured the best location on the expo hall floor, but what happens if your booth’s…
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Meetings / EventsArticleOver 5 years old
Should Attendees Have Access to Some Content Before a Meeting?
Sharing information, starting conversations, or giving your attendees some optional homework to do ahead of time could actually…
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Meetings / EventsArticleOver 5 years old
Get Them on the Floor: Attract New Attendees to Your Tradeshow
A new study sheds light on how associations can attract a desirable new group of attendees to their…
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Meetings / EventsArticleOver 5 years old
Great Expectations: Deliver on What Attendees Want to Gain Their Trust
A recently released InterContinental Hotels Group study shows how consumer and marketplace trends are shaping future hotel guest…
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LearningArticleOver 5 years old
Will Binge Learning Become the New Binge Watching?
Online streaming sites like Netflix and Hulu have made it easy for viewers to binge watch television shows…
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Meetings / EventsArticleOver 5 years old
Lessons in Event Planning From Hollywood
The Golden Globes kicked off the 2014 awards season last Sunday. And while the show’s main attractions are…
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Meetings / EventsArticleOver 5 years old
Avoid A “Michael Bay Moment” at Your Meeting
What association meeting planners can learn about selecting and preparing speakers from famed director Michael Bay’s sudden departure…
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Meetings / EventsArticleOver 5 years old
Can You Better Serve Your Tradeshow Market?
Is there a way associations can make sure they are living up to current attendee and exhibitor expectations…
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Meetings / EventsArticleOver 5 years old
New Skills Required for Today’s Meeting Planners
Numerous trends have affected the larger meetings industry and the know-how meeting planners must have. What new skills…
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Meetings / EventsArticleOver 5 years old
5 Future Trends Affecting the Events Industry
A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its…
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LearningArticleOver 5 years old
Your Long-Time Attendees Matter Too
Associations can get caught up in engaging first-time attendees, but long-time attendees are just as important and worthy…
