Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Meetings Memo: High-Tech Exhibit Space Selection
Samantha Whitehorne ·
What if you could book your exhibit space a year ahead of your conference?
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Meetings / EventsArticleOver 5 years old
5 Ways to Prepare Your Staff for Your Next Big Meeting
Samantha Whitehorne ·
Part of your preparation for any large meeting should be making sure your association’s staff has the information…
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Meetings / EventsArticleOver 5 years old
Managing Meeting Content
Samantha Whitehorne ·
There’s a lot of content developed and distributed around every meeting and event an association holds. How can…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Disaster Management
Samantha Whitehorne ·
How to plan for the unexpected at your next event by having a solid disaster management system in…
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Meetings / EventsArticleOver 5 years old
Meeting Destination: San Jose
Samantha Whitehorne ·
California’s third-largest city, San Jose, is also one of the nation’s greenest.
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Meetings / EventsArticleOver 5 years old
Should a Conference Speaker Stay or Go?
Samantha Whitehorne ·
Celebrity chef Paula Deen admitted to using a racial slur in the past, prompting many of her corporate…
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LearningArticleOver 5 years old
The Future of Learning, According to Millennials
Samantha Whitehorne ·
A new study of U.S. college students asked them what they think education will look like in the…
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Meetings / EventsArticleOver 5 years old
Emergency Planning: How to Handle the Unexpected
Samantha Whitehorne ·
Emergency planning may not be the most glamorous part of meeting planning, but it’s necessary to ensure the…
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LearningArticleOver 5 years old
American Mathematical Society Prize Upped to $1 Million
Samantha Whitehorne ·
One association, thanks to the financial backing of a member, is offering $1 million to anyone who can…
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Meetings / EventsArticleOver 5 years old
New Staff Roles for Meetings and Events
Samantha Whitehorne ·
Associations are always looking for new ways to not only attract attendees and exhibitors to their events but…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Virtual Success With Hybrid Events
Samantha Whitehorne ·
The American Payroll Association's hybrid event adds value for members—both the ones that can make it and the ones…
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Meetings / EventsArticleOver 5 years old
Tradeshow Design Creates Connections
Samantha Whitehorne ·
Some of the most successful companies use design to develop deeper relationships with their consumers. Learn why doing…
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FundraisingArticleOver 5 years old
How To Create Unique Fundraising Events
Samantha Whitehorne ·
How two associations are creating unique experiences for their donors that raise money for their programs and services…
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Meetings / EventsArticleOver 5 years old
Conference Planning: 7 Ways to Make Your Next Conference Great
Samantha Whitehorne ·
Are your meetings feeling a bit dull and drab? Here are seven things to think about as you…
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Meetings / EventsArticleOver 5 years old
Meetings Forecast: The Future is Bright
Samantha Whitehorne ·
Even with the effects of sequestration and rising travel costs looming, two new pieces of research show that…
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Meetings / EventsArticleOver 5 years old
Why Your Meeting’s WiFi Matters
Samantha Whitehorne ·
More attendees are saying goodbye to laptops and hello to mobile devices. What does higher demand for WiFi…
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Meetings / EventsArticleOver 5 years old
Host More Successful Digital Events
Samantha Whitehorne ·
A new benchmarking report on digital events, based on responses from 200 event producers, allows meeting professionals to…
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Meetings / EventsArticleOver 5 years old
When Face-to-Face Falls Short
Samantha Whitehorne ·
A new study looks at who's at a disadvantage in face-to-face negotiation meetings. How can your association keep…
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Meetings / EventsArticleOver 5 years old
Destination: Greensboro, North Carolina
Samantha Whitehorne ·
Greensboro, North Carolina’s third-largest city is filled with history and unique spaces.
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Meetings / EventsArticleOver 5 years old
Startup Weekend: From a Two-Day Event to Your Next Great Product
Samantha Whitehorne ·
Startup Weekend participants have 54 hours to develop and launch a new product. One meetings-related group recently tried…
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Meetings / EventsArticleOver 5 years old
Innovation: Key to Boosting Meeting Attendance
Samantha Whitehorne ·
Sequestration effects. Reduced travel budgets. Both of these—and plenty of other reasons—could be to blame for lagging attendance…
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Meetings / EventsArticleOver 5 years old
Your Next Great Event Idea Is an Already Great Product
Samantha Whitehorne ·
One media organization is producing a new event, which is an extension of one of its most recognized…
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GovernanceArticleOver 5 years old
Should Members Help With Meeting-Related Decisions?
Samantha Whitehorne ·
One group is letting people vote online to decide the location of its November 2013 meeting. While this…
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LearningArticleOver 5 years old
Why the Association Education Model Needs an Overhaul
Samantha Whitehorne ·
Associations need to stop putting the experts first and the audience second. It’s time to throw away the…