Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Can You Ask Too Much of Your Attendees?
Samantha Whitehorne ·
Sure, you want your attendees to feel involved and engaged before, during, and after any meeting. But is…
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Meetings / EventsArticleOver 5 years old
Perfecting the First-Time Attendee Experience
Samantha Whitehorne ·
Conference newbies can be just as anxious to attend as they are excited, especially if they don’t know…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Shape Up at Hotel Fitness Facilities
Samantha Whitehorne ·
How hotel fitness facilities are helping you stay fit even when you're far from home.
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Meetings / EventsArticleOver 5 years old
Destination: Wilmington, Delaware
Samantha Whitehorne ·
The First State’s largest city, Wilmington, Delaware, offers a prime location and plenty of noteworthy venues.
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Meetings / EventsArticleOver 5 years old
A Call to End the Call for Proposals?
Samantha Whitehorne ·
Most associations generate content and select speakers through call for proposals. Is it the best way to find…
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Meetings / EventsArticleOver 5 years old
Watch Out, There’s Some New Competition in the Meetings Space
Samantha Whitehorne ·
More and more media brands are holding events to create new revenue streams outside of traditional print and…
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Meetings / EventsArticleOver 5 years old
Five Global Meetings Megatrends
Samantha Whitehorne ·
A newly released German Convention Bureau study revealed big trends shaping the global meetings industry. What are the…
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Meetings / EventsArticleOver 5 years old
What’s Next for Convention Centers?
Samantha Whitehorne ·
Meeting planners and attendees expect increased technology capabilities and flexible meeting spaces. With that in mind, how will…
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Meetings / EventsArticleOver 5 years old
Give Your Meetings a Competitive Edge
Samantha Whitehorne ·
Associations are holding competitions during their meetings and events to not only celebrate their industries but also to…
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Meetings / EventsArticleOver 5 years old
A 50-Year Retrospective on International Association Meetings
Samantha Whitehorne ·
A recent study released by the International Congress and Convention Association takes a look at the growth of…
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Meetings / EventsArticleOver 5 years old
Event Planning: Why the Learning Experience Matters
Samantha Whitehorne ·
Well-known keynoters, high attendee numbers, and hundreds of education sessions are nice, but they don’t guarantee a successful…
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LearningArticleOver 5 years old
Give Your Events an Energy Boost
Samantha Whitehorne ·
Feel like you're hitting a wall at the end of the day at your events? Check out what…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Post-Event Packaging
Samantha Whitehorne ·
Three ways to capture content from your meeting to use later.
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Meetings / EventsArticleOver 5 years old
Destination: Burlington, Vermont
Samantha Whitehorne ·
Unique venues and a convenient location make Burlington, Vermont a smart choice for a New England meeting.
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Meetings / EventsArticleOver 5 years old
Venue Staff Can Make (or Break) an Attendee’s Experience
Samantha Whitehorne ·
A new report shows how venue staff can affect an attendee’s meeting experience, which is backed up by…
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Meetings / EventsArticleOver 5 years old
Seeking Some Meetings Innovation? Ask Attendees.
Samantha Whitehorne ·
How associations can take cues from what one hotel brand recently did to encourage new ideas and innovations…
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Marketing / CommunicationsArticleOver 5 years old
Destinations: Create a Social Media Strategy Just for Meeting Planners
Samantha Whitehorne ·
A new whitepaper looks at why destinations must expand their social media efforts beyond the traditional leisure travel…
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Meetings / EventsArticleOver 5 years old
Technology Tools: Takeaways From the Hospitality Industry
Samantha Whitehorne ·
A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What…
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Meetings / EventsArticleOver 5 years old
New Navigation Tools Boost Attendee Experience
Samantha Whitehorne ·
New technology not only helps attendees better navigate your conferences and tradeshows but also helps your association deliver…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Efforts Increase ROI for the Exhibition Industry
Samantha Whitehorne ·
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing…
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Meetings / EventsArticleOver 5 years old
Post-Conference Recovery and Re-Entry
Samantha Whitehorne ·
Whether you’ve just returned from a big conference as an attendee, exhibitor, or staffer, there’s always a need…
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Meetings / EventsArticleOver 5 years old
A Tradeshow Turnaround Tale
Samantha Whitehorne ·
How the Associated General Contractors of America’s annual expo went from almost getting the ax to exceeding revenue…
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Meetings / EventsArticleOver 5 years old
Prediction: Increased Travel, Meeting Costs in 2014
Samantha Whitehorne ·
According to Carlson Wagonlit Travel’s newly released 2014 Travel Price Forecast, next year will bring “moderate” price increases…
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Meetings / EventsArticleOver 5 years old
Destination: Columbus, OH
Samantha Whitehorne ·
Ohio’s largest city boasts indoor and outdoor spaces for events of all sizes.