Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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LearningArticleOver 5 years old
Simon T. Bailey: Associations Must Be Brilliant
Author Simon T. Bailey on why associations need to flip the script and ignite a fresh vision to…
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MembershipArticleOver 5 years old
Sally Hogshead: Fascinate to Boost Member Engagement
When associations fascinate their members, they create irreplaceable, one-of-a-kind experiences that will engage members for the long term.
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Marketing / CommunicationsArticleOver 5 years old
Social Media: The Hospitality Industry’s Missed Opportunity
New research shows that even though up to half of sales for 13 percent of restaurants, hotels, and…
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Meetings / EventsArticleOver 5 years old
In-Person Meetings Drive Collaboration and Innovation
Does face time result in more innovation? Yahoo said “yes” when it ended telecommuting. And new meetings research…
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Meetings / EventsArticleOver 5 years old
Destination: Nashville, Tennessee
Tennessee’s capital city boasts lots of new and unique venues for meetings of all sizes.
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Meetings / EventsArticleOver 5 years old
Emotional Engagement: How To Get Feel-Good Meetings
Emotional engagement data can make your next event more successful.
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Meetings / EventsArticleOver 5 years old
Event Experiences: Meetings for the Senses
A new white paper shows how various visual and sound components enhance an attendee’s meeting experience. Now is…
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Meetings / EventsArticleOver 5 years old
Heard a Great Meetings Idea? Steal It.
s the saying goes, “imitation is the sincerest form of flattery.” Learn how to use what your colleagues…
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Organizational StrategyArticleOver 5 years old
Game On: Group Looks to Standardize Online Gambling
In an industry transformed by the internet, one association is using collaboration to develop online gambling standards that…
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Meetings / EventsArticleOver 5 years old
National Venture Capital Association Big on Office Hours
How one association is jumping on an industry trend to create a one-of-a-kind experience and opportunity for its…
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Meetings / EventsArticleOver 5 years old
The Power of Observation at Your Meetings
One author makes the case for why you may want to stop asking members lots of questions and…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Road Warrior Workspace
Hotels make working remotely easier for road warriors with rooms designed for the tech-inclined.
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Meetings / EventsArticleOver 5 years old
Destination: Albuquerque, New Mexico
Albuquerque, New Mexico’s largest city is filled with culture, top hotels and resorts, and about-to-be remodeled spaces.
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Career DevelopmentArticleOver 5 years old
Hospitality Industry: Address a Global Issue, Build Your Workforce
A new white paper says the hospitality industry can reduce the youth joblessness rate and create its next…
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Meetings / EventsArticleOver 5 years old
Report: Less Control, More Tradeshow Success
A new report shows that giving up some control and ownership of your future meetings and tradeshows could…
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MembershipArticleOver 5 years old
Member Loyalty: Reward Your VIP Attendees
Can a member loyalty program benefit your meetings and events?
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Meetings / EventsArticleOver 5 years old
2013: It’s a Great Year to Be a Meeting Planner
Why meeting planners have one of the highest-ranked jobs and what else is in on the horizon for…
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Meetings / EventsArticleOver 5 years old
5 New Year’s Resolutions Meetings Can Help You Keep
Whether you’ve vowed to lose weight, eat healthier, or learn something new in 2013, the meetings industry has…
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Meetings / EventsArticleOver 5 years old
Consumer Electronics Association’s Innovative Meetings Additions
The Consumer Electronics Association is launching a series of programming for start-ups and entrepreneurs on the show floor…
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Meetings / EventsArticleOver 5 years old
Should You Hold Holiday-Free Meetings and Events?
Research shows that only one-third of the days in a year are holiday-free. Does your association need a…
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Meetings / EventsArticleOver 5 years old
Association Conference Destination: Providence, Rhode Island
The smallest state’s largest city is filled with history, top venues, and environmentally conscious hotels.
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Meetings / EventsArticleOver 5 years old
Meetings Memo: The Great Shirt Debate on Matching Shirts
Should association staff wear matching shirts to events? Pros and cons.
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Meetings / EventsArticleOver 5 years old
Open the Door: Should Your Tradeshow Go Public?
More and more show organizers are inviting the public onto the usual business-only tradeshow floor. Should your association…
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Marketing / CommunicationsArticleOver 5 years old
Negative Feedback: When Criticism Gets You Down
What a biting New York Times restaurant review can teach associations about responding to negative feedback.
