Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Experiential Learning: Another Meetings Must
Your attendees don’t just want to sit back and watch speakers present. They want to be part of…
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Meetings / EventsArticleOver 5 years old
Stroke of Genius: Adding Local Art to Meeting Places and Spaces
Convention centers and hotels are commissioning original art for their spaces, not only as a way to highlight…
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Meetings / EventsArticleOver 5 years old
Success on a Stick: Lessons From the State Fair
Think your association can’t apply anything from a state fair to its upcoming meetings? Think again. Traditional fair…
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Meetings / EventsArticleOver 5 years old
Meeting Crashers: How Concerned Should You Be?
Imagine if your meeting’s former attendees decide to skip the formal registration process and instead lurk on the…
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Meetings / EventsArticleOver 5 years old
6 Ways to Create a Must-Attend Conference
Meetings and conferences are a large percentage of nondues revenue for most associations. So you better create one…
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Meetings / EventsArticleOver 5 years old
Lessons for Association Meetings From Three Hotel Brands
If you think your attendees have lower expectations for their experience at your meetings than they do for…
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Meetings / EventsArticleOver 5 years old
A New View: Why Change Is Good for Meetings
The entire moving process is stressful, but there’s renewed energy and enthusiasm that comes from a new home…
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Business DevelopmentArticleOver 5 years old
New Money: Your Association, Sponsored By …
Three ways to see a boost in association sponsorship revenue.
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Meetings / EventsArticleOver 5 years old
Meetings Memo: 4 Secrets to Conference App Success
For this association’s conference app, the third time was the charm.
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Meetings / EventsArticleOver 5 years old
Destination: Virginia Beach
This oceanfront city features a convention center with a prime location and a dedication to social responsibility.
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Meetings / EventsArticleOver 5 years old
Give Back: Community Service Projects at Conferences
Sure, your association’s meeting may bring a lot of money to the host city, but why not also…
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Meetings / EventsArticleOver 5 years old
Surprise! Reward Attendees With the Unexpected
Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in term…
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Meetings / EventsArticleOver 5 years old
Curbing Bad Meeting Behavior: Is A Formal Code of Conduct Needed?
Meetings are all about learning and networking with peers. But what happens when someone behaves badly? Should associations…
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Meetings / EventsArticleOver 5 years old
Inside the Minds of Millennial Attendees
Looking to get millennial attendees to your next event? A new white paper by New York Times bestselling author…
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Meetings / EventsArticleOver 5 years old
Event Formats: Out With the Old (But Successful), In With the New
If your association had a tradeshow or conference that was currently considered a success in terms of both…
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Meetings / EventsArticleOver 5 years old
Say Hello: Welcome New Products and Brands to Your Tradeshows
Every industry has new brands or products trying to make a splash, but often budgets don’t allow them…
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Meetings / EventsArticleOver 5 years old
Fan Bases: Are Your Attendees Also Your Number-One Fans?
They better be. If you want your events to thrive—not merely survive—you need to build a loyal attendee…
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Meetings / EventsArticleOver 5 years old
Meetings Without Borders: How Three Global Conferences Did It
Planning an overseas meeting presents the same challenges as planning a domestic one—and a whole lot more. Associations…
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Adios, Paper
How the American Society for Surgery of the Hand’s annual conference got rid of printed materials entirely.
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Meetings / EventsArticleOver 5 years old
Disruption Does a Tradeshow Good
The word “disruption” doesn’t always need to have a negative connotation. In fact, it can benefit your association’s…
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Meetings / EventsArticleOver 5 years old
Family First: Creating Meetings With Parents in Mind
Associations do their best to remove obstacles that keep attendees from registering. One that may keep people away…
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Meetings / EventsArticleOver 5 years old
What’s Your Attendees’ “Social Experience”?
In today’s connected world, attendee experience is the sum total of all touch points—both online and offline. That’s…
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LearningArticleOver 5 years old
Smithsonian Dives Into Online Learning. What Now for Associations?
The Smithsonian Institution announced earlier this week that it will venture further into online education. What can associations…
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Meetings / EventsArticleOver 5 years old
Show Your Exhibitors How Much You Appreciate Them
Associations sometimes spend more time worrying about their meeting attendees than their exhibitors. But some are starting to…
