Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
-
Meetings / EventsArticleOver 5 years old
Meetings Memo: Newbie Navigators
The Grant Professionals Association uses a new strategy to ease first-time attendee anxiety.
-
Meetings / EventsArticleOver 5 years old
Data Point: Common Event App Uses
An Eventsforce survey of more than 190 meeting professionals in the U.S. and U.K. found that as event…
-
MembershipArticleOver 5 years old
Membership Memo: Element of Surprise
Make magic for members with a big reveal. Here’s how the Association for Advancing Physician and Provider Recruitment…
-
MembershipArticleOver 5 years old
Rules of Engagement: When to Offer Dues Waivers?
In life’s critical moments, consider skipping the invoice by offering dues waivers.
-
Marketing / CommunicationsArticleOver 5 years old
Data Point: Top-of-Mind Topics
To create valuable member benefits, services, and content, you have to know what’s on members’ minds.
-
Career DevelopmentArticleOver 5 years old
Career Coach: Dream Teams
Advice from certified leadership coach Kathy Zwarick Shanley, Ph.D., ACC, CAE.
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity
The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what…
-
MembershipArticleOver 5 years old
Membership Hack: Easier Transitions for Student Members
Students can get lost in the membership shuffle, especially as they move from school into careers. Here’s how…
-
Meetings / EventsArticleOver 5 years old
Should Your Next Conference Have a Plant-Based Menu?
This year’s Golden Globes served an entirely plant-based menu for the first time. With more of your attendees…
-
Meetings / EventsArticleOver 5 years old
5 Tips for Celebrating Your Behind-the-Scenes Team
Planning a meeting takes a village. Here’s how to keep your people happy and productive while staying on…
-
Career DevelopmentArticleOver 5 years old
What Star Wars Can Teach You About Talent Management
A series doesn’t become the juggernaut Star Wars has without having universal themes that resonate on many levels.…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Leap in Nonprofit Email Open Rates
A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social…
-
Marketing / CommunicationsArticleOver 5 years old
3 Marketing Lessons From the Newspaper Industry
In a time when the industry as a whole is struggling, newspapers have been getting creative with their…
-
Members onlyAdvocacyTemplateOver 5 years old
Coalition Building Toolkit
A coalition building toolkit from NAPNAP's Health Policy Committee for members leading state-level child health advocacy, covering why…
-
Members onlyMarketing / CommunicationsTemplateOver 5 years old
Email Request Form
An order form from GKAR for staff and committees requesting an email to members, collecting the purpose, sender,…
-
Members onlyAdvocacyTemplateOver 5 years old
Government Affairs Metrics
A presentation on measuring the effectiveness of an association's government affairs work, covering how to tailor metrics to…
-
Members onlyGovernanceTemplateOver 5 years old
Legislative Tracking Sheet
A legislative tracking spreadsheet listing members of the Virginia General Assembly by chamber and title. A model for…
-
Members onlyAdvocacyTemplateOver 5 years old
PAC Checklist
A political action committee (PAC) management checklist from The Showalter Group covering oversight and governance, fundraising, disbursements, and…
-
MembershipArticleOver 5 years old
Three Ideas to Ramp Up Digital Member Engagement
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to…
-
Meetings / EventsArticleOver 5 years old
Teamwork with Your Host City Is Critical to a Great Show
Geoff Cassidy of NAHB discusses the challenges—and opportunities—of managing a show with more than 60,000 attendees.
-
LearningArticleOver 5 years old
Make Microlearning Easy for Members
When you hear a buzzword like “microlearning,” you might not realize that many of your members already have…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Develop a Visual Identity to Strengthen Your Brand
Attracting modern audiences means putting visual content first. Also: Cybersecurity is important for associations, too.
-
Marketing / CommunicationsArticleOver 5 years old
Why You Need to Slim Down and Speed Up Your Website This Year
Slow webpages are growing increasingly unsightly as we start the new decade. For your audience’s sake, take a…
-
LearningArticleOver 5 years old
New Copyright Protections for Certification Exams
Like other organizations that create content, associations use copyrights to protect material they have worked hard to create,…
