Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Counselors Building Futures for Nation’s Students
School counselors lend each other a helping hand during their annual conference. Plus: The first formal gathering of…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: The Incredibly Shrinking Event Venue
Not every event needs to be a massive endeavor. Here's what to keep in mind when you're not…
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Career DevelopmentArticleOver 5 years old
You Should Probably Be Spending More Time With Your Boss
New research suggests the optimum number of hours average employees should spend with their direct leader is about…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The New Face of YouTube Messages
Communication within YouTube is about to get another makeover. Plus: How your association could fit into a Box.
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Marketing / CommunicationsArticleOver 5 years old
Does Social Media Get Consumers to Buy? Not Much, Study Says
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new…
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Organizational StrategyArticleOver 5 years old
Employers Offering More Health and Wellness Benefits, Survey Finds
A look at recent trends in employee benefits shows that as healthcare costs rise, employers are opting to…
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Marketing / CommunicationsArticleOver 5 years old
Want Free WiFi, Conference Pros? Stay at a Cheap Hotel
That's the surprising finding of a new study by Hotel WiFi Test, which ranks Quality Inn—a bargain brand—as…
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Marketing / CommunicationsArticleOver 5 years old
Web-Browsing Habits: You Need Fewer Tabs in Your Life
Why a one-tab strategy might be worth considering for your web-browsing habits. Also: MMCC attendees reflect on the…
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MembershipArticleOver 5 years old
Membership Model: Why Counting Members Isn’t Always Useful
If you overhaul your association's membership model, what was a "member" before may be something totally different after.…
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MembershipArticleOver 5 years old
Best Benefit Ever: Satellite Device Discounts
The American Motorcyclist Association's new discount could come in handy on remote roads, where a mobile signal is…
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AdvocacyArticleOver 5 years old
Global Plastics Industry Picks Up Marine Litter Reduction Efforts
As millions of Americans head to the beach this summer in search of sun, surf, and seafood, a…
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LearningArticleOver 5 years old
Made With Code: Google Enlists Nonprofits’ Help to Get Girls Coding
Not long after it opened up about its lack of staff diversity, Google has launched a program aimed…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Facebook Video Gets Revamped
The world's biggest social network has another algorithm change in the pipeline. Plus: Make your conference grab bag…
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Marketing / CommunicationsVideoOver 5 years old
MMCC Attendee Reflections, 2014
Attendees to ASAE's 2014 Marketing, Membership & Communications Conference share their biggest takeaways. There were countless takeaways, but…
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Marketing / CommunicationsArticleOver 5 years old
Not Just “Geeks”: Get a Better Understanding of Your IT Department
As a session at ASAE's 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT…
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MembershipArticleOver 5 years old
American Outlaws: A Membership Group’s World Cup Rise
How an organization for soccer fans has helped ratchet up attention for the sport in the United States.…
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Meetings / EventsArticleOver 5 years old
World’s Largest Swimming Lesson: Association Promotes Swim Safety
On the eve of the first official day of summer, people around the world tried to break the…
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AdvocacyArticleOver 5 years old
Partnership Agreements Shine a Light on Interior Design
The American Society of Interior Designers announced new “friendship agreements” with two lighting industry groups this week to…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Another Take on Association Content Marketing
Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: A Gathering for the Best of STEM
Educational associations, take note: A leading organization in science education is meeting next week. Also, an upcoming event…
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Career DevelopmentArticleOver 5 years old
Survey: Corporate Responsibility Helps Attract, Retain Millennials
Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Amazon Lights a Mobile Fire
The online retailer's first smartphone makes up for its late market entry with an attention-grabbing new feature. Also:…
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Organizational StrategyArticleOver 5 years old
Who Me? How to Build Accountability in the Workplace
Best-selling author David Maxfield explains why it’s important to hold one another accountable at work and how we…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Got People Talking At MMCC 2014
The tech tools that were the talk of the 2014 Marketing, Membership & Communications Conference. Also: The things…
